{"id":1539,"date":"2017-07-18T17:56:54","date_gmt":"2017-07-18T17:56:54","guid":{"rendered":"http:\/\/www.criteo.com\/?page_id=1539"},"modified":"2025-08-26T13:05:47","modified_gmt":"2025-08-26T17:05:47","slug":"predictive-bidding","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/","title":{"rendered":"Predictive Bidding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"parent":788,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[952],"class_list":["post-1539","page","type-page","status-publish"],"acf":{"left_background_image":{"ID":925,"id":925,"title":"technology-side","filename":"technology-side.png","filesize":196895,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","link":"https:\/\/www.criteo.com\/?attachment_id=925","alt":"","author":"1","description":"","caption":"","name":"technology-side","status":"inherit","uploaded_to":911,"date":"2017-07-17 00:42:40","modified":"2017-07-17 19:12:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","profile_24-width":11,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","profile_48-width":22,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","profile_96-width":44,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","profile_150-width":69,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2017\/07\/technology-side.png","profile_300-width":138,"profile_300-height":300}},"title":{"text":[{"line":""}]},"sub_title_top":"","sub_title_copy":"<p>Powered by a massive amount of data on shoppers, products, publishers, and their interactions, Predictive Bidding places the right bid at the right price and right time for each individual.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"The right bid at the right time.","sub_title_bottom_copy":"<p>Without comprehensive insight, your spend won\u2019t make as big of an impact as it could. Our Predictive Bidding technology applies real-time bidding scenarios for paid search and display ads, determining the value-to-cost ratio based on shopper histories, and powers our products to bid at the optimal time and rate for your target audience.<\/p>\n","product_list_title":{"text":[{"line":"How Predictive Bidding powers our products"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"<p>Predictive Bidding helps Criteo Dynamic Retargeting boost the performance of your campaigns by only targeting the right shoppers at the right time during their shopping journey.<\/p>\n","cta_buttons":[{"type":"internal","text":"Learn More","link_internal":"https:\/\/www.criteo.com\/?page_id=128","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Customer Acquisition","copy":"<p>Predictive Bidding helps Criteo Customer Acquisition precisely target new customers similar to your \u2018ideal\u2019 website shopper, based on their shopping preferences and likelihood to engage.<\/p>\n","cta_buttons":[{"type":"internal","text":"Learn More","link_internal":"https:\/\/www.criteo.com\/solutions\/criteo-customer-acquisition\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Makes Criteo\u2019s Engine<br>Hum: Predictive Bidding.","cta_button":{"type":"external","text":"Read More","link_internal":"","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-predictive-bidding\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","hide_products":false,"stae_popup_enable":true,"hide_logo_panel":true,"track_page_in_segment":false,"segment_page_name":"","type":"internal","text":"","link_internal":"","icon":"circle circle__center","new_window":[],"track_button":false,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Predictive Bidding","caption_is_page_title":true,"title":"The right bid for every impression.","title_size":"h4","description":"<p>Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value, and bids the right price for each ad inventory to reach them.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"Contact Sales","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"What is Predictive Bidding?","caption_is_page_title":false,"title":"Smarter bids for the best campaign performance.","title_size":"h4","description":"","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":34933,"id":34933,"title":"predictive bidding - image 01","filename":"predictive-bidding-image-01.svg","filesize":166780,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","link":"https:\/\/www.criteo.com\/technology\/product-recommendations\/predictive-bidding-image-01\/","alt":"","author":"8","description":"","caption":"","name":"predictive-bidding-image-01","status":"inherit","uploaded_to":932,"date":"2021-05-13 15:30:36","modified":"2021-12-01 19:18:51","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":906,"height":634,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","thumbnail-width":906,"thumbnail-height":634,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","medium-width":906,"medium-height":634,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","medium_large-width":906,"medium_large-height":634,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","large-width":906,"large-height":634,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","1536x1536-width":906,"1536x1536-height":634,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","2048x2048-width":906,"2048x2048-height":634,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","success-story-width":906,"success-story-height":634,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","profile_24-width":906,"profile_24-height":634,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","profile_48-width":906,"profile_48-height":634,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","profile_96-width":906,"profile_96-height":634,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","profile_150-width":906,"profile_150-height":634,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/predictive-bidding-image-01.svg","profile_300-width":906,"profile_300-height":634}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"<p>Powered by 900TB of consumer data on the interactions between 720M shoppers and 4.5B products, Predictive Bidding determines the right bid for every impression. Using insights on each shopper\u2019s potential value, you can make the most out of your marketing budget.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"The benefits of Predictive Bidding","title_size":"h3","description":"<p>Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Predictive-Bidding-Icon-01.svg","title":" Drive the best value from your budget","description":"<p>Data-driven predictions about each shopper\u2019s likelihood to engage, convert, and spend means our commerce AI allocates budget to the highest-value impressions. <\/p>\n"},{"icon":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Predictive-Bidding-Icon-02.svg","title":" Reach your goals with flexible optimization","description":"<p>Meet revenue, conversions, traffic, or product margin goals with optimization models which ensure your ads are shown to shoppers most likely to drive your desired results.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Predictive-Bidding-Icon-03.svg","title":" Get the right ad inventory","description":"<p>Our commerce AI selects the right inventory for every impression based on predicted supply and publisher performance \u2013 so you show up where it matters most. <\/p>\n"},{"icon":"https:\/\/www.criteo.com\/wp-content\/uploads\/2021\/05\/Predictive-Bidding-Icon-04.svg","title":"Reach shoppers in the moment","description":"<p>Predictive Bidding takes only 10 milliseconds, 10X faster than a blink of an eye, to choose a relevant ad, calculate all variables, and place the right bid at inventory auction.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"<h4>Start growing your business today!<\/h4>\n<p>Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo&#8217;s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Get Started","link_internal":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"How Predictive Bidding powers our products","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"Dynamic Retargeting","description":"<p>Predictive Bidding helps Criteo Dynamic Retargeting boost the performance of your campaigns by only targeting the right shoppers at the right time during their shopping journey.<\/p>\n","link":"https:\/\/www.criteo.com\/solutions\/criteo-dynamic-retargeting\/"},{"title":"Customer Acquisition","description":"<p>Reach new, high-value customers for your business. Connect to the audiences who are most likely to be interested in you but haven\u2019t discovered your brand yet.<\/p>\n","link":"https:\/\/www.criteo.com\/solutions\/customer-acquisition\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"white","remove_from_internal_search":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predictive Bidding | Criteo<\/title>\n<meta name=\"description\" content=\"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Bidding | Criteo\" \/>\n<meta property=\"og:description\" content=\"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T17:05:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/technology\/predictive-bidding\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/technology\/predictive-bidding\/\",\n\t            \"name\": \"Predictive Bidding | Criteo\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#website\"\n\t            },\n\t            \"datePublished\": \"2017-07-18T17:56:54+00:00\",\n\t            \"dateModified\": \"2025-08-26T17:05:47+00:00\",\n\t            \"description\": \"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/technology\/predictive-bidding\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/technology\/predictive-bidding\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/technology\/predictive-bidding\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Technology\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/technology\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Predictive Bidding\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/\",\n\t            \"name\": \"Criteo\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Predictive Bidding | Criteo","description":"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/","og_locale":"en_US","og_type":"article","og_title":"Predictive Bidding | Criteo","og_description":"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.","og_url":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/","og_site_name":"Criteo","article_modified_time":"2025-08-26T17:05:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/","url":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/","name":"Predictive Bidding | Criteo","isPartOf":{"@id":"https:\/\/www.criteo.com\/#website"},"datePublished":"2017-07-18T17:56:54+00:00","dateModified":"2025-08-26T17:05:47+00:00","description":"Predictive Bidding accurately forecasts each shopper\u2019s engagement, conversion, and average order value so you can make the most of every penny.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/technology\/predictive-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/technology\/predictive-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/"},{"@type":"ListItem","position":2,"name":"Technology","item":"https:\/\/www.criteo.com\/technology\/"},{"@type":"ListItem","position":3,"name":"Predictive Bidding"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/#website","url":"https:\/\/www.criteo.com\/","name":"Criteo","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg","contentUrl":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/pages\/1539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/comments?post=1539"}],"version-history":[{"count":50,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/pages\/1539\/revisions"}],"predecessor-version":[{"id":414922,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/pages\/1539\/revisions\/414922"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/pages\/788"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/media?parent=1539"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/coauthors?post=1539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}