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Schlie\u00dflich kombinieren wir die kontextuelle Relevanz einer Seite mit den Produktaffinit\u00e4tswerten aus euren First-Party-Daten, um Lookalike Audiences zu erstellen, die euren besten Kunden \u00e4hnlich sind, und Display-Werbung mit relevanten Produktempfehlungen an sie auszuspielen.<\/p>\n","bullets":false,"disclaimer":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]},{"acf_fc_layout":"description_&_featured_box","description":"
Unser umfangreicher Commerce-Datensatz, kombiniert mit euren eigenen First-Party-Daten und Kontext-Signalen, stellt eine Cookie-freie M\u00f6glichkeit dar, Lookalike Audiences aufzubauen.<\/p>\n
Verwendet Signale zum Produktinteresse und Affinit\u00e4tsbewertungen, um die kontextbezogenen Kategorien und URLs zu ermitteln, die mit gr\u00f6\u00dferer Wahrscheinlichkeit zu einem Sale oder einer Registrierung f\u00fchren.<\/p>\n
Intelligenteres Targeting und verbesserte Werberelevanz stellen sicher, dass eure kontextbezogenen Kampagnen die Gesch\u00e4ftsergebnisse erzielen, die ihr euch w\u00fcnscht.<\/p>\n","right_feature_title":"4 Gr\u00fcnde, warum Contextual Targeting heute wichtiger ist denn je","right_feature_image":{"ID":9507,"id":9507,"title":"18_Web_Generic_Thumbnails-02","filename":"18_Web_Generic_Thumbnails-02.png","filesize":94924,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","link":"https:\/\/www.criteo.com\/de\/?attachment_id=9507","alt":"","author":"8","description":"","caption":"","name":"18_web_generic_thumbnails-02","status":"inherit","uploaded_to":9505,"date":"2018-11-05 19:08:14","modified":"2018-11-05 19:08:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1251,"height":834,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","1536x1536-width":1251,"1536x1536-height":834,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","2048x2048-width":1251,"2048x2048-height":834,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","success-story-width":630,"success-story-height":420,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_150-width":150,"profile_150-height":100,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/11\/18_Web_Generic_Thumbnails-02.png","profile_300-width":300,"profile_300-height":200}},"remove_overlay":true,"right_feature_cta_button":{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/blog\/4-gruende-warum-contextual-targeting-heute-wichtiger-ist-denn-je\/","link_media":false,"link_external":"https:\/\/www2.criteo.com\/adagereport","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"acf_fc_layout":"title_text_cta","background_color":{"color":"Pewter"},"white_text":true,"title":"Contextual \u2013 entwickelt f\u00fcr den Commerce","text":"
Kontextbezogene Kampagnen, die auf Commerce-Daten basieren und daf\u00fcr entwickelt wurden, kaufm\u00e4nnische Ergebnisse zu erzielen.<\/p>\n","cta_button":{"type":"internal","text":"Nehmt jetzt Kontakt mit uns auf","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_code":"","bevel":"peach-grapes","bevel_reversed":false,"side_text":"","remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Contextual Advertising","caption_is_page_title":true,"title":"Erweitert eure herk\u00f6mmlichen Contextual-Kampagnen mit Commerce-Signalen","title_size":"h4","description":"
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Spielt Ads mit Produktempfehlungen aus, die auf kontextbezogener Relevanz sowie auf den der URL zugeordneten Transaktionen basieren. So steigert ihr das Ad Engagement und den qualifizierten Traffic.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/Contextual-Icon-03.svg","title":"Brand Safety\u202f","description":"
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\u00dcber Signale zum Produktinteresse und Affinit\u00e4tswerte k\u00f6nnt ihr diejenigen kontextbezogenen Kategorien und URLs ermitteln, die mit gr\u00f6\u00dferer Wahrscheinlichkeit zu mehr hochwertigen Visits auf eurer Website f\u00fchren.<\/p>\n
Ad Creatives, die sowohl auf Commerce-Daten als auch auf kontextbezogenen Signalen basieren, steigern das Engagement.<\/p>\n
Ein intelligenteres Targeting und eine verbesserte Werberelevanz stellen sicher, dass eure kontextbezogenen Kampagnen f\u00fcr die Gesch\u00e4ftsergebnisse sorgen, die ihr euch w\u00fcnscht.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":[{"media_type":"image","image":{"ID":16310,"id":16310,"title":"CT-Image-01","filename":"CT-Image-01.svg","filesize":95214,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","link":"https:\/\/www.criteo.com\/de\/solutions\/contextual-advertising\/ct-image-01\/","alt":"","author":"9","description":"","caption":"","name":"ct-image-01","status":"inherit","uploaded_to":15840,"date":"2021-06-17 16:08:37","modified":"2022-07-01 01:35:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":502,"height":402,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","thumbnail-width":502,"thumbnail-height":402,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","medium-width":502,"medium-height":402,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","medium_large-width":502,"medium_large-height":402,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","large-width":502,"large-height":402,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","1536x1536-width":502,"1536x1536-height":402,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","2048x2048-width":502,"2048x2048-height":402,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","success-story-width":502,"success-story-height":402,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","profile_24-width":502,"profile_24-height":402,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","profile_48-width":502,"profile_48-height":402,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","profile_96-width":502,"profile_96-height":402,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","profile_150-width":502,"profile_150-height":402,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/CT-Image-01.svg","profile_300-width":502,"profile_300-height":402}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Analyse von Webseiten auf herk\u00f6mmliche Kontext-Signale","description":"
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