{"id":18893,"date":"2023-12-21T17:54:04","date_gmt":"2023-12-21T17:54:04","guid":{"rendered":"https:\/\/www.criteo.com\/es\/?page_id=18893"},"modified":"2025-07-17T15:10:44","modified_gmt":"2025-07-17T15:10:44","slug":"addressability","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/es\/solutions\/addressability\/","title":{"rendered":"Addressability"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":9447,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[542],"class_list":["post-18893","page","type-page","status-publish"],"acf":{"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Addressability","caption_is_page_title":true,"title":"Vamos a hablar de la segmentaci\u00f3n.","title_size":"h4","description":"

En Criteo, Google Privacy Sandbox es solo uno de los 3 enfoques que aplicaremos para afrontar el tema de la segmentaci\u00f3n en 2024 y en el futuro. La vida sin cookies podr\u00eda ser m\u00e1s dulce de lo que piensas.<\/p>\n","description_font_size":"default"}},"button":{"type":"external","text":"Contactar con Ventas","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"La segmentaci\u00f3n en la era post-cookies. Tan f\u00e1cil como contar hasta 3.","title_size":"h4","description":"

Como empresa independiente de ad tech, ocupamos una posici\u00f3n \u00fanica para ofrecer las soluciones que mejor se adaptan a cada uno de nuestros partners. \u00bfC\u00f3mo lo hacemos? Con un enfoque basado en 3 pilares principales.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":18895,"id":18895,"title":"Solutions-Featured-Image-v2-1","filename":"Solutions-Featured-Image-v2-1.jpg","filesize":10365,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","link":"https:\/\/www.criteo.com\/es\/solutions\/addressability\/solutions-featured-image-v2-1\/","alt":"","author":"55","description":"","caption":"","name":"solutions-featured-image-v2-1","status":"inherit","uploaded_to":18893,"date":"2023-12-20 21:16:45","modified":"2023-12-20 21:16:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":380,"height":175,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-300x138.jpg","medium-width":300,"medium-height":138,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","medium_large-width":380,"medium_large-height":175,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","large-width":380,"large-height":175,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","1536x1536-width":380,"1536x1536-height":175,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","2048x2048-width":380,"2048x2048-height":175,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","success-story-width":380,"success-story-height":175,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Solutions-Featured-Image-v2-1-300x175.jpg","profile_300-width":300,"profile_300-height":175}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

1. Datos propios<\/h3>\n

En un mundo sin cookies de terceros, los datos propios mandan.<\/p>\n

En Criteo, ya hemos creado una red \u00fanica de datos propios tanto en el Demand side como en el Supply side. Esto permite una activaci\u00f3n segura para la privacidad gracias a soluciones como los emails cifrados a gran escala, y mantiene la capacidad de segmentaci\u00f3n 1:1 en todo el ecosistema.<\/p>\n

2. Google Privacy Sandbox<\/h3>\n

Hemos sido uno de los principales partners del equipo de Google Chrome desde los inicios de la Privacy Sandbox.<\/p>\n

Esta colaboraci\u00f3n garantiza que hacemos posible el retargeting, la publicidad basada en intereses y la medici\u00f3n en el 63 % del tr\u00e1fico mundial en navegadores, y todo ello sin cookies de terceros.<\/p>\n

3. Entornos cerrados<\/h3>\n

Con audiencias de retailers y de redes sociales, te beneficias de lo mejor de ambos mundos con Criteo.<\/p>\n

Nuestra estrategia conecta a partners con audiencias de m\u00e1s de 200 retailers a trav\u00e9s de nuestra Retail Media Network, as\u00ed como a millones de usuarios que han iniciado sesi\u00f3n en redes sociales como Meta.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"What It Takes to Build a Retail Media Network","description":"For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider.","url":"https:\/\/www.criteo.com\/blog\/what-it-takes-to-build-a-retail-media-network\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retail Onsite Display is a Hot Strategy You Aren\u2019t Using, But Should Be","description":"Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. Learn all about it and why you need it.","url":"https:\/\/www.criteo.com\/blog\/retail-onsite-display-is-a-hot-strategy\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Explosion in Ecommerce Fuels the Need","description":"Retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of brands\u2019 budgets.","url":"https:\/\/www.criteo.com\/ultimate-guide-to-retail-media\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"First-Party Data Makes Retail Media a Future-Proof Strategy ","description":"Retail media is the obvious choice for brands looking for a viable alternative for today and after 3P cookies are gone.","url":"https:\/\/www.criteo.com\/blog\/first-party-data-makes-retail-media-a-future-proof-strategy\/","custom_link_text":"","open_in_new_tab":false}]}},{"acf_fc_layout":"expandable_boxes","expandable_boxes":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\u00a1EMPECEMOS!","caption_is_page_title":false,"title":"No existe una \u00fanica f\u00f3rmula m\u00e1gica para el futuro
\r\n","title_size":"h4","description":"

Con tantas soluciones en el mercado, puede que experimentes una especie de par\u00e1lisis por an\u00e1lisis.<\/p>\n

No te preocupes, hemos desarrollado estrategias adaptadas a nuestros partners en todo el ecosistema para resolver f\u00e1cilmente el reto que plantea la segmentaci\u00f3n.<\/p>\n","description_font_size":"default"}},"boxes":[{"visible_content":"

Publishers<\/h4>\n

El inventario de anuncios tiene mucho m\u00e1s valor cuando los anunciantes conocen a qui\u00e9nes se dirigen. Los insights de audiencia permiten a nuestros sistemas predecir el resultado \u00f3ptimo para una campa\u00f1a, lo que significa que los anunciantes pagar\u00e1n m\u00e1s para llegar a ellos.<\/p>\n

En Criteo, hemos dise\u00f1ado una estrategia multidimensional para apoyar a los publishers a preservar el valor de su inventario y mantener la monetizaci\u00f3n que conf\u00edan obtener.<\/p>\n","expandable_content":"

\"\"<\/a> Protege los CPM con datos propios<\/strong><\/p>\n

Animamos a nuestros socios publishers a que empiecen a compartir de forma segura datos propios, como emails cifrados o ID alternativos, en las solicitudes de puja.<\/p>\n

Cuanto antes compartas las se\u00f1ales, antes los anunciantes las relacionar\u00e1n con campa\u00f1as segmentadas.<\/p>\n

\"\" Prep\u00e1rate para Google Privacy Sandbox<\/strong><\/p>\n

Ahora es el momento de definir la configuraci\u00f3n de tu header para que sea compatible con Google Privacy Sandbox a trav\u00e9s de Prebid u otros adaptadores.<\/p>\n

\u00bfNecesitas asesoramiento para configurarlo? Nuestro equipo est\u00e1 listo para ayudarte con cualquier pregunta de integraci\u00f3n y para que comiences a trabajar.<\/p>\n

\"\" Ad\u00e9ntrate en el territorio sin cookies con una estrategia de pruebas A\/B<\/strong><\/p>\n

El lanzamiento de un marco de pruebas A\/B puede ayudarte a comprender qu\u00e9 soluciones de segmentaci\u00f3n funcionan mejor, e incluso desbloquear ingresos nuevos e incrementales en el proceso.<\/p>\n"},{"visible_content":"

Retailers<\/h4>\n

Con la capacidad de operar tanto en el Demand side como en el Supply side, los retailers ocupan un espacio \u00fanico en nuestro ecosistema.<\/p>\n

Pero tanto si se trata de monetizar los activos de datos como de impulsar el rendimiento cuantificable de sus propias campa\u00f1as, los retailers necesitan soluciones s\u00f3lidas que les garanticen la capacidad de segmentaci\u00f3n para dirigirse a clientes nuevos y existentes y mantener los flujos de ingresos, mientras se crean nuevos.<\/p>\n

Con una estrategia de segmentaci\u00f3n multidimensional que garantiza el m\u00e1ximo alcance y rendimiento para la monetizaci\u00f3n offsite y las campa\u00f1as de activaci\u00f3n en el internet abierto, los retailers pueden preservar la eficacia del marketing al tiempo que protegen y aumentan los flujos de ingresos de los Retail Media.<\/p>\n","expandable_content":"

\"\" Enriquece tus datos propios<\/strong><\/p>\n

Potencia tus datos propios autenticando a los compradores al principio del proceso de compra a trav\u00e9s de promociones, contenido, programas de fidelizaci\u00f3n y otras t\u00e1cticas.<\/p>\n

Los datos propios propulsar\u00e1n tus acciones y lograr\u00e1n atraer un mayor tr\u00e1fico y ventas onsite, crear\u00e1n m\u00e1s informaci\u00f3n sobre los datos, atraer\u00e1n una mayor demanda e informar\u00e1n tus propias t\u00e1cticas de compra de medios.<\/p>\n

\"\" Pon tus datos a trabajar para ti<\/strong><\/p>\n

Para garantizar la activaci\u00f3n segmentable, la monetizaci\u00f3n externa y la compatibilidad de las campa\u00f1as con nuestras soluciones Privacy Sandbox, animamos a todos los socios retailers a compartir sus datos propios con Criteo.<\/p>\n

Los datos propios de los retailers impulsan mucho m\u00e1s que el marketing. Los retailers de Criteo pueden monetizar esos mismos datos offsite para la activaci\u00f3n de anunciantes a trav\u00e9s de Commerce Max para impulsar los ingresos y el rendimiento de las campa\u00f1as de marketing de marca.<\/p>\n

\"\" Experimenta en el Sandbox<\/strong><\/p>\n

Los retailers con configuraciones compatibles pueden aprovechar las herramientas de Privacy Sandbox existentes de Criteo, incluida la monetizaci\u00f3n de audiencias a nivel de usuario basadas en grupos de inter\u00e9s creadas con la API Protected Audience de Google.<\/p>\n

\"\" <\/a>Ampl\u00eda tu oferta de Retail Media<\/strong><\/p>\n

Aprovecha el cambio en la inversi\u00f3n en publicidad en Retail Media ampliando el inventario disponible onsite para la monetizaci\u00f3n y ampliando tu oferta offsite.<\/p>\n"},{"visible_content":"

Agencias<\/h4>\n

Ofrecer (y demostrar) valor a los clientes en la era post-cookies ser\u00e1 todo un reto. Con las soluciones de Criteo, las agencias pueden seguir informando sobre las principales m\u00e9tricas como el ROAS, incluso en entornos sin cookies, tal y como ya hacen en Safari y Firefox.<\/p>\n

Las agencias que gu\u00edan a sus clientes de marca hacia estrategias de datos propios desbloquear\u00e1n nuevas oportunidades y allanar\u00e1n el camino para una exitosa capacidad de segmentaci\u00f3n en el futuro.<\/p>\n

 <\/p>\n","expandable_content":"

\"\" Fortalece la estrategia de datos propios de tus clientes<\/strong><\/p>\n

Impulsa las estrategias de marketing de las marcas mejorando su recopilaci\u00f3n de datos propios con promociones espec\u00edficas, contenido exclusivo y recompensas por fidelidad.<\/p>\n

Tus clientes tambi\u00e9n pueden explorar mayores integraciones, como compartir datos propios que cumplan con la privacidad, como el email cifrado, para maximizar tu ROAS y asegurarte de que tus campa\u00f1as sean compatibles con Google Privacy Sandbox en el futuro.<\/p>\n

\"\" Aprovecha las ventajas de los entornos cerrados<\/strong><\/p>\n

Nuestra plataforma hol\u00edstica ofrece a las agencias un enfoque unificado para m\u00faltiples puntos de contacto de marketing, incluidos los Retail Media onsite, offsite y en las redes sociales, lo que brinda eficiencia y segmentaci\u00f3n escalada a las campa\u00f1as de activaci\u00f3n.<\/p>\n

\"\" Aprovecha la inteligencia contextual y las se\u00f1ales de los publishers<\/strong><\/p>\n

Ayuda a los clientes a aprovechar las Commerce Audiences sin cookies \u00fanicas de Criteo, creadas a partir de una combinaci\u00f3n de se\u00f1ales de comportamiento, contextuales y de publishers que se actualizan constantemente, junto con se\u00f1ales m\u00e1s amplias del sector, como las audiencias definidas por los vendedores.<\/p>\n"},{"visible_content":"

Marcas<\/h4>\n

En el caso de las marcas, se trata de hacer llegar el mensaje oportuno, a la persona oportuna, en el momento oportuno.<\/p>\n

Al proporcionar herramientas como la limitaci\u00f3n de frecuencia, la medici\u00f3n y la personalizaci\u00f3n de creatividades, sin poner en riesgo los resultados, nuestras soluciones de segmentaci\u00f3n ayudan a las marcas a seguir haciendo lo que mejor saben hacer.<\/p>\n

Con una estrategia de segmentaci\u00f3n multidimensional, puedes seguir viendo un ROAS s\u00f3lido y escalado de tus inversiones en medios.<\/p>\n","expandable_content":"

\"\" Mejora tu estrategia de datos propios<\/strong><\/p>\n

Impulsa tus estrategias de marketing creando audiencias basadas en tus propios datos propios. Los datos propios son la mejor representaci\u00f3n de los clientes que te interesan y respaldan la captaci\u00f3n con mejores insights sobre qui\u00e9n m\u00e1s podr\u00eda estar interesado en tus productos.<\/p>\n

\"\" Experimenta en el Sandbox<\/strong><\/p>\n

Como uno de los primeros (y m\u00e1s grandes) socios de pruebas de Google, Criteo puede ayudar a las marcas a aprovechar al m\u00e1ximo las API de Google Privacy Sandbox a medida que hacemos la transici\u00f3n a un mundo sin cookies en el 2025 y en el futuro. Eso es el 63 % del tr\u00e1fico de los buscadores de la web cubierto.<\/p>\n

\"\" Observa los beneficios en entornos cerrados<\/strong><\/p>\n

Ampl\u00eda el alcance segmentable, desbloquea la eficiencia de las campa\u00f1as y amplifica el rendimiento extendiendo las campa\u00f1as a +220 entornos de partners de Retail Media de Criteo y a trav\u00e9s de los canales de las redes sociales sociales, gracias a la integraci\u00f3n \u00fanica de Criteo con Meta.<\/p>\n

Impulsa las ventas incrementales activando campa\u00f1as de captaci\u00f3n y retenci\u00f3n y ampl\u00eda el alcance de la campa\u00f1a a los Retail Media y a las redes sociales, todo ello con una medici\u00f3n completa de bucle cerrado.<\/p>\n"}]}},{"acf_fc_layout":"single_success_story","single_success_story":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"0","mobile_top":"","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"logo":{"ID":18891,"id":18891,"title":"Slate-ss-logo-min","filename":"Slate-ss-logo-min.png","filesize":8830,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min.png","link":"https:\/\/www.criteo.com\/es\/success-stories\/slate\/slate-ss-logo-min\/","alt":"","author":"55","description":"","caption":"","name":"slate-ss-logo-min","status":"inherit","uploaded_to":18889,"date":"2023-12-20 16:12:02","modified":"2023-12-20 16:12:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1000,"height":309,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-300x93.png","medium-width":300,"medium-height":93,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-768x237.png","medium_large-width":640,"medium_large-height":198,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min.png","large-width":640,"large-height":198,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min.png","1536x1536-width":1000,"1536x1536-height":309,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min.png","2048x2048-width":1000,"2048x2048-height":309,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-630x195.png","success-story-width":630,"success-story-height":195,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2023\/12\/Slate-ss-logo-min-300x300.png","profile_300-width":300,"profile_300-height":300}},"stat_number":"138%","stat_description":"Aumento de los CPM para el tr\u00e1fico de Safari","button":{"type":"internal","text":"Testimonio de un cliente","link_internal":"https:\/\/www.criteo.com\/es\/success-stories\/slate\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"\u201cNos asociamos con Criteo para monetizar nuestro inventario de forma m\u00e1s eficaz en entornos sin cookies. Estamos encantados con los resultados hasta el momento y seguiremos trabajando junto con socios estrat\u00e9gicos como Criteo para prepararnos para el estado futuro de la publicidad personalizada de alto valor.\u201d","quote_author":"Molly Gallagher","quote_author_title":"Directora de Ingresos Program\u00e1ticos de Slate"}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Midnight"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"54","desktop_bottom":"54","mobile_top":"54","mobile_bottom":"54"},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"120","desktop_bottom_margin":"120","mobile_top_margin":"96","mobile_bottom_margin":"96"}},"full_wide_block":false,"title":"

Las cosas claras con Criteo<\/h4>\n

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