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Semplifica le tue campagne retail media<\/h1>\n

Programma e acquista annunci e misurane le prestazioni in centinaia di retailer ed editori premium, il tutto da un\u2019unica piattaforma. Mai pi\u00f9 passaggi da una piattaforma all’altra o confronti tra metriche ingannevoli. Ecco il retail media semplificato, per te.<\/p>\n

Scelto da oltre 17.000 inserzionisti a livello internazionale.<\/p>\n","logos_title":"","logos":[{"image":{"ID":19273,"id":19273,"title":"loral_paris_usa_logo","filename":"loral_paris_usa_logo.svg","filesize":3674,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/loral_paris_usa_logo.svg","link":"https:\/\/www.criteo.com\/it\/platform\/commerce-max\/loral_paris_usa_logo\/","alt":"","author":"55","description":"","caption":"","name":"loral_paris_usa_logo","status":"inherit","uploaded_to":19271,"date":"2025-09-24 17:20:00","modified":"2025-09-24 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Ottieni pi\u00f9 vendite e migliora la tua posizione sullo scaffale digitale<\/h4>\n

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Modello d\u2019asta<\/h6>\n

Le campagne si svolgono secondo aste first price e un modello CPC. Gli inserzionisti impostano offerte per coinvolgere gli acquirenti e conquistare placement per gli annunci.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Integrazione facile<\/h6>\n

Gli sponsored product onsite si conformano al design di sito e app dei retailer, garantendo un\u2019esperienza di acquisto omogenea.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annunci native<\/h6>\n

Gli annunci mettono in evidenza SKU sponsorizzate che si mescolano in modo naturale ai contenuti organici, il tutto utilizzando immagini di prodotto del sito del retailer, per un risultato preciso e affidabile.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19280,"id":19280,"title":"icon_Onsite_display_and_video","filename":"icon_Onsite_display_and_video.svg","filesize":1595,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","link":"https:\/\/www.criteo.com\/it\/platform\/commerce-max\/icon_onsite_display_and_video\/","alt":"","author":"55","description":"","caption":"","name":"icon_onsite_display_and_video","status":"inherit","uploaded_to":19271,"date":"2025-09-24 17:20:03","modified":"2025-09-24 17:53:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Onsite_display_and_video.svg","profile_300-width":25,"profile_300-height":24}},"title":"Onsite display e video","bento_boxes":[{"type":"Text and image","copy":"

Ottieni il massimo dalla fase di considerazione e incentiva le vendite<\/h4>\n

Influenza e motiva gli acquirenti sul punto di acquistare con formati di annunci display e video personalizzati o, ancora, punta sugli shopper del sito di un retailer basandoti sulla navigazione in tempo reale e sulla condotta di ricerca.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19282,"id":19282,"title":"Onsite display and video","filename":"Onsite-display-and-video-1.svg","filesize":63078,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","link":"https:\/\/www.criteo.com\/it\/platform\/commerce-max\/onsite-display-and-video\/","alt":"","author":"55","description":"","caption":"","name":"onsite-display-and-video","status":"inherit","uploaded_to":19271,"date":"2025-09-24 17:20:05","modified":"2025-09-24 17:53:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Onsite-display-and-video-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Modello CPM<\/h6>\n

Le campagne si basano sul modello CPM (cost-per-impression) e possono essere acquistate attraverso sponsorizzazione, prenotazione o asta.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annunci proprietari Commerce Display (CD)<\/h6>\n

Combina gli elementi propri del tuo brand con le funzionalit\u00e0 specifiche per il retail, come Aggiungi al carrello e Disponibilit\u00e0 prodotti, per coinvolgere ulteriormente gli acquirenti.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Annunci display standard<\/h6>\n

Una selezione di annunci responsive, in linea con gli standard IAB oppure personalizzati, animati o .gif che mostrano il tuo brand.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19281,"id":19281,"title":"icon_Offsite_display_and_video","filename":"icon_Offsite_display_and_video.svg","filesize":610,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","link":"https:\/\/www.criteo.com\/it\/platform\/commerce-max\/icon_offsite_display_and_video\/","alt":"","author":"55","description":"","caption":"","name":"icon_offsite_display_and_video","status":"inherit","uploaded_to":19271,"date":"2025-09-24 17:20:04","modified":"2025-09-24 17:53:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/icon_Offsite_display_and_video.svg","profile_300-width":25,"profile_300-height":24}},"title":"Display e video offsite","bento_boxes":[{"type":"Text and image","copy":"

Racconta la tua storia per potenziare la brand awareness<\/h4>\n

Motiva ad acquistare e fai conoscere il tuo marchio raggiungendo audience di retailer personalizzabili nell\u2019Open Internet.\u00a0 Proponi annunci display e video di grande impatto che riportano gli acquirenti sul sito web o sulla app del retailer per coinvolgerli nuovamente.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":19283,"id":19283,"title":"Offsite display and video","filename":"Offsite-display-and-video-1.svg","filesize":55273,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","link":"https:\/\/www.criteo.com\/it\/platform\/commerce-max\/offsite-display-and-video\/","alt":"","author":"55","description":"","caption":"","name":"offsite-display-and-video","status":"inherit","uploaded_to":19271,"date":"2025-09-24 17:20:06","modified":"2025-09-24 17:53:15","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/it\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/09\/Offsite-display-and-video-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Reach dell\u2019audience<\/h6>\n

Rivolgiti ad audience personalizzabili attraverso dati di prima parte dei retailer nell\u2019Open Web, garantendo un targeting preciso e una pi\u00f9 ampia esposizione.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Campagne display offsite<\/h6>\n

Utilizza annunci display personalizzati per potenziare la comunicazione di brand e prodotto, creare consapevolezza e costruire considerazione nell\u2019Open Internet.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Campagne video offsite<\/h6>\n

Incentiva l\u2019interazione con contenuti video che fomentano gli acquisti e promuovi la brand affinity con risorse video gi\u00e0 esistenti per una pi\u00f9 facile integrazione.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"awards_2025","awards_2025":{"title":"Perch\u00e9 scegliere Commerce Max?","subtitle":"","awards":[{"award":{"ID":18933,"id":18933,"title":"Group 1000004386","filename":"Group-1000004386.svg","filesize":49566,"url":"https:\/\/www.criteo.com\/it\/wp-content\/uploads\/sites\/9\/2025\/05\/Group-1000004386.svg","link":"https:\/\/www.criteo.com\/it\/business\/agencies\/group-1000004386\/","alt":"","author":"55","description":"","caption":"","name":"group-1000004386","status":"inherit","uploaded_to":18927,"date":"2025-05-12 23:59:32","modified":"2025-05-13 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Elimina la frammentazione<\/h6>\n

Accedi a centinaia di retailer ed editori, inventory onsite e offsite e misurazioni standardizzate da un\u2019unica piattaforma centralizzata.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Metti i prodotti al centro di tutto<\/h6>\n

Avvia campagne multi-retailer, con targeting audience e reportistica basati sulle SKU e sui dati dei retailer.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"external","text":"","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light_purple_stroke","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Attivazione scalabile<\/h6>\n

Gestisci, misura e punta ad audience di retailer di prima parte, pianifica in modo globale l\u2019offerta di retailer e Open Web e personalizza la tua strategia per potenziare la tua SOV.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Ottieni prestazioni superiori<\/h6>\n

Usufruisci di personalizzazione basata sui dati, misurazione a livello di SKU in tempo reale e insight di prodotto trasparenti per generare una performance omnicanale ottimale.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"text_only_2025","text_only_2025":{"caption":"DEMO DELLA PIATTAFORMA","title":"Scopri le funzionalit\u00e0 della nostra piattaforma","description":"Vuoi sapere cosa abbiamo in serbo per te? Clicca su uno dei link qui sotto (o su tutti!) per scoprire ci\u00f2 che puoi fare con Commerce Max.","text":"