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Escala tus campa\u00f1as a la velocidad del commerce<\/h1>\n

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Con el timing perfecto, el clic en \u201creservar\u201d llega sin obst\u00e1culos. ","how_criteo_helps":"La IA de Criteo identifica el plazo de reserva principal de cada regi\u00f3n y, a continuaci\u00f3n, segmenta los anuncios para llegar a los planificadores y animar a entrar en acci\u00f3n a los compradores justo donde se encuentran."},{"challenge_title":"La navegaci\u00f3n puede llegar a ser interminable (pero las reservas suelen ser bastante impulsivas)","problem":"Los maratones de b\u00fasqueda y comparaci\u00f3n de viajes se han convertido en la nueva normalidad. Los viajeros cambian de dispositivo, a\u00f1aden cinco complejos tur\u00edsticos a sus favoritos y, con mucha frecuencia, se olvidan de todo por completo.","solution":"Mantente siempre presente, desde la primera b\u00fasqueda hasta la reserva final. 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Conecta con viajeros que est\u00e1n listos para reservar<\/h4>\n

No todos los viajeros son iguales, ni tampoco lo son sus h\u00e1bitos de reserva.<\/p>\n

 <\/p>\n

Por eso utilizamos IA y se\u00f1ales comerciales en tiempo real para crear audiencias de viajes hiperrelevantes. Tanto si est\u00e1n so\u00f1ando con su siguiente destino, planificando o listos para reservar, te ayudaremos a comunicarte con ellos con el mensaje oportuno en el momento oportuno.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20127,"id":20127,"title":"Travel Commerce Audiences","filename":"Travel-Commerce-Audiences-1.svg","filesize":137910,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","link":"https:\/\/www.criteo.com\/es\/industry\/travel\/travel-commerce-audiences\/","alt":"","author":"55","description":"","caption":"","name":"travel-commerce-audiences","status":"inherit","uploaded_to":20121,"date":"2025-09-02 18:48:53","modified":"2025-09-23 03:49:54","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Commerce-Audiences-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

M\u00e1s de 100 segmentos dise\u00f1ados en funci\u00f3n del comportamiento real de los viajeros<\/h6>\n

Con\u00e9ctate con amantes de los viajes, buscadores de ofertas y muchos m\u00e1s bas\u00e1ndote en comportamientos reales de navegaci\u00f3n y reserva. O apuesta por una estrategia con segmentos preestablecidos, como organizadores de bodas o amantes de las actividades al aire libre.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Deja que la IA se encargue de hacer el trabajo m\u00e1s duro<\/h6>\n

Ampl\u00eda tu alcance con audiencias de prospecci\u00f3n y Lookalike Audiences creadas a partir de miles de se\u00f1ales de intenci\u00f3n de compra. Conc\u00e9ntrate en captar nuevos clientes o dar a conocer m\u00e1s tu marca, o en ambos.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Construye tu audiencia ideal<\/h6>\n

Combina f\u00e1cilmente los intereses y comportamientos de viaje para crear el segmento perfecto para tu campa\u00f1a con la herramienta de construcci\u00f3n de audiencias.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20128,"id":20128,"title":"icon_onsite-display","filename":"icon_onsite-display.svg","filesize":614,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-yield\/icon_onsite-display\/","alt":"","author":"55","description":"","caption":"","name":"icon_onsite-display","status":"inherit","uploaded_to":20172,"date":"2025-09-02 18:48:54","modified":"2025-09-11 17:07:59","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/icon_onsite-display.svg","profile_300-width":25,"profile_300-height":24}},"title":"Personalizaci\u00f3n","bento_boxes":[{"type":"Text and image","copy":"

La inspiraci\u00f3n para viajar est\u00e1 a solo un anuncio de distancia<\/h4>\n

\u00bfHas deseado alguna vez poder mostrarle a cada viajero exactamente lo que busca?<\/p>\n

 <\/p>\n

Algunos buscan viajes de trekking por senderos monta\u00f1osos escarpados, mientras que otros prefieren ir de tapas por bares. Con las herramientas de personalizaci\u00f3n de Criteo puedes ofrecer de forma individualizada el anuncio m\u00e1s oportuno, sea cual sea su estilo o presupuesto.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":20129,"id":20129,"title":"Travel-Personalization","filename":"Travel-Personalization.svg","filesize":95512,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","link":"https:\/\/www.criteo.com\/es\/industry\/travel\/travel-personalization\/","alt":"","author":"55","description":"","caption":"","name":"travel-personalization","status":"inherit","uploaded_to":20121,"date":"2025-09-02 18:48:55","modified":"2025-09-23 03:49:54","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Personalization.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Captura se\u00f1ales de estilo de vida en tiempo real<\/h6>\n

Sabemos a qui\u00e9n le encanta la comida y qui\u00e9n prefiere las actividades al aire libre, por lo que podemos adaptar los anuncios para captar intereses espec\u00edficos en el momento adecuado.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Adi\u00f3s a las conjeturas<\/h6>\n

Nuestro commerce IA se encarga del trabajo duro, creando anuncios din\u00e1micos a partir de miles de datapoints para que puedas olvidarte de las suposiciones.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Presente en la mente del consumidor, all\u00e1 donde est\u00e9 tu audiencia<\/h6>\n

Llega a los viajeros a trav\u00e9s de cualquier formato, ya sea display, v\u00eddeo, CTV, social media o cualquier otra. Con la cobertura multicanal, puedes aparecer en cualquier lugar donde est\u00e9 tu audiencia, ya sea haciendo scroll, haciendo clic o viendo un streaming.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19937,"id":19937,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","link":"https:\/\/www.criteo.com\/es\/business\/advertisers\/reporting\/","alt":"","author":"55","description":"","caption":"","name":"reporting","status":"inherit","uploaded_to":19923,"date":"2025-06-30 20:46:08","modified":"2025-07-01 02:44:58","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Publicidad full funnel","bento_boxes":[{"type":"Text and image","copy":"

Acompa\u00f1a a los viajeros desde el primer clic hasta la reserva final<\/h4>\n

\u00bfQuieres atraer a nuevos viajeros, hacer que vuelvan a comprar una y otra vez o acabar de conquistar a posibles compradores?<\/p>\n

 <\/p>\n

Nuestro enfoque publicitario full funnel ayuda a las marcas del sector travel a aumentar las reservas en cada etapa del proceso de compra.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":20130,"id":20130,"title":"Travel Full-funnel advertising","filename":"Travel-Full-funnel-advertising.svg","filesize":100849,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","link":"https:\/\/www.criteo.com\/es\/industry\/travel\/travel-full-funnel-advertising\/","alt":"","author":"55","description":"","caption":"","name":"travel-full-funnel-advertising","status":"inherit","uploaded_to":20121,"date":"2025-09-02 18:48:55","modified":"2025-09-23 03:49:54","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Travel-Full-funnel-advertising.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Entra en el itinerario de viaje desde el inicio<\/h6>\n

Utiliza la segmentaci\u00f3n basada en IA para mejorar tu estrategia de captaci\u00f3n. Genera una buena impresi\u00f3n con anuncios que pongan a tu marca en primer plano en sitios web y apps premium para inspirar su pr\u00f3xima aventura.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Convierte a clientes de una sola reserva en viajeros habituales<\/h6>\n

Logra que los viajeros regresen y te compren con campa\u00f1as de adquisici\u00f3n personalizadas. Activa tu first-party data para personalizar ofertas y destinos y captar la intenci\u00f3n en tiempo real<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Consigue que los amantes de los viajes vuelvan a reservar<\/h6>\n

Los viajeros empedernidos tienen fama de ser “culos inquietos”.
\nVuelve a captar<\/p>\n

su atenci\u00f3n con campa\u00f1as de retargeting din\u00e1mico que les recuerden el viaje de sus sue\u00f1os que a\u00fan no han reservado.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Accede a informaci\u00f3n clave sobre publicidad en el sector travel","subtitle":"\u00bfC\u00f3mo est\u00e1n reservando los viajeros en 2025? Obt\u00e9n m\u00e1s insights en nuestro informe Spring Travel Pulse.","info_boxes":[{"title":"El sol y el buen tiempo siguen siendo factores clave en las ventas.","description":"Desde finales de mayo hasta principios de septiembre de 2024, las reservas de viajes superaron a las ventas retail a nivel global por un promedio de seis puntos en el \u00edndice. Cuando se va el sol, las compras se estancan. "},{"title":"A m\u00e1s clics, m\u00e1s dif\u00edcil es elegir.","description":"Los viajeros comparan cinco veces m\u00e1s opciones de hotel que de vuelos antes de reservar. Toda esa navegaci\u00f3n hace que el proceso de b\u00fasqueda de hoteles sea m\u00e1s competitivo y da a las marcas poco tiempo para causar una buena impresi\u00f3n."},{"title":"\u00bfAhorrador? S\u00ed. \u00bfEncerrados en casa? Nunca","description":"A pesar del aumento de los precios, los consumidores siguen sin poder resistirse a viajar. Nuestros datos muestran que el 50 % de los viajeros de todo el mundo afirman que viajar es una parte esencial de su estilo de vida. "}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Deja atr\u00e1s a la competencia con Criteo<\/h2>\n

Accede al informe Spring Travel Pulse de 2025<\/em>, con insights basados en datos reales de ventas y de tr\u00e1fico de nuestros socios, tanto retailers como marcas de todo el mundo.<\/p>\n","link":{"title":"\u00a1Desc\u00e1rgatelo ahora!","url":"https:\/\/go.criteo.com\/en\/travel-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"LOS 3 MEJORES CONSEJOS PARA LAS COMPA\u00d1\u00cdAS DE TRAVEL","image":{"ID":20131,"id":20131,"title":"Rectangle-34624243","filename":"Rectangle-34624243.jpg","filesize":449190,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243.jpg","link":"https:\/\/www.criteo.com\/es\/industry\/travel\/rectangle-34624243\/","alt":"","author":"55","description":"","caption":"","name":"rectangle-34624243","status":"inherit","uploaded_to":20121,"date":"2025-09-02 18:48:56","modified":"2025-09-23 03:49:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":1614,"height":1000,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-300x186.jpg","medium-width":300,"medium-height":186,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-768x476.jpg","medium_large-width":640,"medium_large-height":397,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-1024x634.jpg","large-width":640,"large-height":396,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-1536x952.jpg","1536x1536-width":1536,"1536x1536-height":952,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243.jpg","2048x2048-width":1614,"2048x2048-height":1000,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-630x390.jpg","success-story-width":630,"success-story-height":390,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/09\/Rectangle-34624243-300x300.jpg","profile_300-width":300,"profile_300-height":300}},"tips":[{"title":"1. Auge en la emisi\u00f3n de pasaportes: m\u00e1s oportunidades","description":"Entre 2023 y 2024 se emitieron otros 2 millones de pasaportes estadounidenses, coincidiendo con una mayor solidez de la econom\u00eda estadounidense. Para las marcas de viajes, el mercado estadounidense constituye ahora una excelente oportunidad de crecimiento."},{"title":"2. A los viajeros les gustan las experiencias.","description":"A los viajeros les encanta dedicar su tiempo y dinero a actividades. Con la segmentaci\u00f3n de audiencias por destino de Criteo, puedes llegar a los viajeros con anuncios personalizados que destacan tours y experiencias relevantes. "},{"title":"3. Los buscadores de gangas no se conforman.","description":"Con el aumento de los precios, los viajeros visitan tres o m\u00e1s sitios web de reservas antes de decidirse a reservar. Permanecer siempre presente en la mente del consumidor es fundamental si quieres llevarte la reserva y as\u00ed no perder ante las ofertas de tus competidores."}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

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El sector travel engloba cadenas hoteleras, agencias de viaje y aerol\u00edneas entre otros. Concretamente en Criteo, utilizamos datos y storytelling creativo para conectar con posibles viajeros en cada fase del proceso de compra, desde que empiezan a plantearse ad\u00f3nde viajar hasta que realizan la reserva.<\/p>\n

Podr\u00eda ser un anuncio de display de un resort frente a la playa o un v\u00eddeo que muestre joyas ocultas de un destino. Al aparecer all\u00ed donde (y cuando) los viajeros buscan viajes, las marcas pueden lograr m\u00e1s reservas y darse a conocer.<\/p>\n"},{"faq_title":"Es sabido que Criteo es una plataforma de referencia para retailers y marcas. Pero \u00bfc\u00f3mo ayuda Criteo a las empresas de travel?","faq_content":"

Hemos creado soluciones especializadas para el sector travel, con un algoritmo exclusivo que tiene en cuenta se\u00f1ales como las fechas de check-in y check-out. Esto significa que podemos publicar anuncios segmentados con total precisi\u00f3n, para que lleguen a los viajeros cuando es m\u00e1s probable que reserven.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 estrategias publicitarias funcionan mejor para las marcas de travel?","faq_content":"

Hemos comprobado que un enfoque full funnel, que englobe desde la adquisici\u00f3n de clientes a la retenci\u00f3n y el retargeting, ayuda a las marcas a llegar a nuevos clientes, a mantenerlos interesados y a lograr que vuelvan a reservar.<\/p>\n

Por otro lado, atraer a nuevas audiencias con anuncios llamativos que destaquen es lo que hace que tus destinos sean memorables. Hace que los viajeros queden enganchados con ofertas personalizadas e incentivos de fidelidad. Por \u00faltimo, vuelve a atraer a los visitantes que navegaron por tu web y no acabaron reservando, record\u00e1ndoles el viaje que estuvieron a punto de reservar y lo que se pierden si no lo reservan.<\/p>\n"},{"faq_title":"\u00bfPor qu\u00e9 los viajes y el turismo necesitan publicidad?","faq_content":"

El espacio de viajes est\u00e1 saturado y los viajeros navegan entre m\u00faltiples sitios web y dispositivos en busca de las mejores ofertas. Es por ello, que la publicidad ayuda a mantener tu marca visible y relevante durante todo el proceso.<\/p>\n

Con el motor de IA de Criteo, puedes segmentar por el viajero oportuno en cada paso del proceso, lo que convierte la dispersi\u00f3n caracter\u00edstica durante la \u00e9poca de reserva en una ruta predecible (y rentable). Esto implica un gasto m\u00e1s eficiente, un rendimiento m\u00e1s s\u00f3lido y un gran potencial para lograr tus objetivos.<\/p>\n"},{"faq_title":"\u00bfCu\u00e1les son algunas de las mejores pr\u00e1cticas para la publicidad digital en el turismo?","faq_content":"

Combina tu first-party data con la IA de Criteo para ofrecer anuncios oportunos y precisos est\u00e9n donde est\u00e9n los viajeros (display, v\u00eddeo, redes sociales, y cualquier otro lugar), con estrategias siempre activas que te mantengan siempre presente antes, durante y despu\u00e9s del viaje.<\/p>\n

\u00bfQuieres despertar pronto la pasi\u00f3n por los viajes? Combina tus audiencias de alto valor con un inventario premium y enriquecido por el contexto para que tu marca aparezca justo cuando est\u00e9n visitando sitios web para inspirarse e itinerarios de ensue\u00f1o. Luego personaliza cada mensaje seg\u00fan la intenci\u00f3n, la ubicaci\u00f3n y el momento, pres\u00e9ntalo con creatividades llamativas y teniendo en cuenta la estacionalidad.<\/p>\n

Realiza un seguimiento del ROAS, las conversiones y el engagement sobre la marcha, optimiza los ajustes y observa c\u00f3mo mejoran los resultados.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Apuesta por Criteo si quieres crecer<\/h2>\n

\u00bfQuieres lograr un mayor engagement y aumentar tus ventas?<\/p>\n","link":{"title":"Contactar con Ventas","url":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","target":""}}}],"additional_code":"","strip_the_header":false,"header_buttons_override":[{"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"override_buttons":false},"yoast_head":"\nSoluciones de marketing para el sector Viajes | ES - 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