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Saca provecho de todo el valor de tu inventario<\/h4>\n

Saca partido de los m\u00e1s de 2.200 millones de $ en inversiones publicitarias anuales de m\u00e1s de 17.000 marcas y agencias de todo el mundo. Commerce Grid permite a los propietarios de medios ejecutar campa\u00f1as de alto rendimiento espec\u00edficas impulsadas por commerce, a trav\u00e9s de display, in-app, web, m\u00f3vil, formatos nativos, v\u00eddeo y CTV.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20284,"id":20284,"title":"Commerce demand","filename":"Commerce-demand.svg","filesize":90699,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/commerce-demand\/","alt":"","author":"55","description":"","caption":"","name":"commerce-demand","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:30","modified":"2025-10-15 04:46:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":665,"height":430,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","thumbnail-width":665,"thumbnail-height":430,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","medium-width":665,"medium-height":430,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","medium_large-width":665,"medium_large-height":430,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","large-width":665,"large-height":430,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","1536x1536-width":665,"1536x1536-height":430,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","2048x2048-width":665,"2048x2048-height":430,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","success-story-width":665,"success-story-height":430,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","profile_24-width":665,"profile_24-height":430,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","profile_48-width":665,"profile_48-height":430,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","profile_96-width":665,"profile_96-height":430,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","profile_150-width":665,"profile_150-height":430,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-demand.svg","profile_300-width":665,"profile_300-height":430}},"stretch_image":false},{"type":"Text and image","copy":"

Maximiza la demanda<\/h6>\n

Elimina intermediarios en la cadena de suministro y obt\u00e9n el m\u00e1ximo valor de tu inventario publicitario.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Genera mayores ingresos<\/h6>\n

Evita comisiones de terceros o procesos de puja opacos para todas las impresiones que Criteo compra directamente.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Mejora tu match rate<\/h6>\n

Gracias a las conexiones directas de Criteo, puedes reconocer a m\u00e1s usuarios y lograr una mayor inversi\u00f3n publicitaria.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20285,"id":20285,"title":"icon_Supply_Packages","filename":"icon_Supply_Packages.svg","filesize":842,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/icon_supply_packages\/","alt":"","author":"55","description":"","caption":"","name":"icon_supply_packages","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:31","modified":"2025-10-15 04:46:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Supply_Packages.svg","profile_300-width":24,"profile_300-height":24}},"title":"Paquetes de inventario","bento_boxes":[{"type":"Text and image","copy":"

Cierra acuerdos de alto valor con activaci\u00f3n PMP sin fricciones<\/h4>\n

Combina estrategias de inventario, datos y performance para crear acuerdos de PMP \u00fanicos, que se activan f\u00e1cilmente a trav\u00e9s de cualquier DSP. Este enfoque simplificado optimiza los flujos de trabajo program\u00e1ticos, protege los activos de datos y promueve una colaboraci\u00f3n transparente entre compradores y vendedores.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":20288,"id":20288,"title":"Supply packages","filename":"Supply-packages.svg","filesize":79963,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/supply-packages\/","alt":"","author":"55","description":"","caption":"","name":"supply-packages","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:34","modified":"2025-10-15 04:46:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":653,"height":329,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","thumbnail-width":653,"thumbnail-height":329,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","medium-width":653,"medium-height":329,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","medium_large-width":653,"medium_large-height":329,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","large-width":653,"large-height":329,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","1536x1536-width":653,"1536x1536-height":329,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","2048x2048-width":653,"2048x2048-height":329,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","success-story-width":653,"success-story-height":329,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","profile_24-width":653,"profile_24-height":329,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","profile_48-width":653,"profile_48-height":329,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","profile_96-width":653,"profile_96-height":329,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","profile_150-width":653,"profile_150-height":329,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Supply-packages.svg","profile_300-width":653,"profile_300-height":329}},"stretch_image":false},{"type":"Text and image","copy":"

Eficiencia<\/h6>\n

Filtros y reglas de enriquecimiento que procesan oportunidades publicitarias en tiempo real, garantizando que cada deal se ajuste a los objetivos del comprador.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Optimized Traffic Shaping (OTS)<\/h6>\n

Prioriza acuerdos de alto valor en las subastas, reduciendo el tr\u00e1fico innecesario para as\u00ed obtener mejores resultados.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Transparencia<\/h6>\n

Las tarifas solo se aplican si los acuerdos seleccionados generan impresiones, lo que garantiza transacciones justas y visibles.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20286,"id":20286,"title":"icon_Commerce_Audiences","filename":"icon_Commerce_Audiences.svg","filesize":1274,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/icon_commerce_audiences\/","alt":"","author":"55","description":"","caption":"","name":"icon_commerce_audiences","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:31","modified":"2025-10-15 04:46:45","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/icon_Commerce_Audiences.svg","profile_300-width":24,"profile_300-height":24}},"title":"Commerce Audiences","bento_boxes":[{"type":"Text and image","copy":"

Llega a compradores con precisi\u00f3n<\/h4>\n

Activa segmentos de audiencia en tiempo real impulsados por IA y construidos a partir del comportamiento de compra, se\u00f1ales de consentimiento e insights predictivos.\u00a0 Commerce Audiences ofrece personalizaci\u00f3n a gran escala, ayudando a los anunciantes a conectar con los consumidores adecuados en cada etapa del journey y a impulsar mejores resultados.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Text and image","copy":"","columns":"6","image":{"ID":20289,"id":20289,"title":"Commerce Audience","filename":"Commerce-Audience.svg","filesize":107255,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/commerce-audience-2\/","alt":"","author":"55","description":"","caption":"","name":"commerce-audience-2","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:34","modified":"2025-10-15 04:46:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":568,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","thumbnail-width":568,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","medium-width":568,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","medium_large-width":568,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","large-width":568,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","1536x1536-width":568,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","2048x2048-width":568,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","success-story-width":568,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","profile_24-width":568,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","profile_48-width":568,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","profile_96-width":568,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","profile_150-width":568,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/Commerce-Audience.svg","profile_300-width":568,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Segmentaci\u00f3n precisa<\/h6>\n

Personaliza tus mensajes seg\u00fan el comportamiento y los intereses de cada usuario y llega a los compradores en el momento perfecto.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Transparencia<\/h6>\n

Basado en datos con consentimiento previo y garantizando la privacidad al mismo tiempo, saca partido de la informaci\u00f3n de b\u00fasquedas, visualizaciones, compras, interacciones publicitarias y consumo de contenido en una amplia red de publishers y ecommerce.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Personalizaci\u00f3n a gran escala<\/h6>\n

Combina se\u00f1ales de commerce exclusivas con IA para predecir la intenci\u00f3n de compra e identificar qui\u00e9n est\u00e1 listo para comprar, creando as\u00ed un enfoque revolucionario para la segmentaci\u00f3n de audiencias.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},"2":{"acf_fc_layout":"customer_data_bento","customer_data_bento":{"caption":"","title":"Monetizar puede ser m\u00e1s f\u00e1cil de lo que imaginas","description":"","image":{"ID":20287,"id":20287,"title":"C-Grid-Features 02","filename":"C-Grid-Features-02-1.svg","filesize":410713,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","link":"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/c-grid-features-02\/","alt":"","author":"55","description":"","caption":"","name":"c-grid-features-02","status":"inherit","uploaded_to":20281,"date":"2025-10-15 04:31:32","modified":"2025-10-15 04:46:46","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":807,"height":500,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","thumbnail-width":807,"thumbnail-height":500,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","medium-width":807,"medium-height":500,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","medium_large-width":807,"medium_large-height":500,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","large-width":807,"large-height":500,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","1536x1536-width":807,"1536x1536-height":500,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","2048x2048-width":807,"2048x2048-height":500,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","success-story-width":807,"success-story-height":500,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","profile_24-width":807,"profile_24-height":500,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","profile_48-width":807,"profile_48-height":500,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","profile_96-width":807,"profile_96-height":500,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","profile_150-width":807,"profile_150-height":500,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/10\/C-Grid-Features-02-1.svg","profile_300-width":807,"profile_300-height":500}},"items":[{"copy":"

Demanda exclusiva<\/h6>\n

Acceso instant\u00e1neo a la demanda exclusiva de m\u00e1s de 17.000 marcas, retailers y agencias.<\/p>\n"},{"copy":"

Commerce Audiences<\/h6>\n

Enriquece tu inventario con segmentos de Commerce Audience creados con las se\u00f1ales comerciales exclusivas de Criteo.<\/p>\n"},{"copy":"

Formatos comerciales<\/h6>\n

Tiende puentes entre medios y retailers con formatos commerce \u00fanicos para captar demanda incremental.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":false}},"3":{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Conoce nuestros casos de \u00e9xito<\/em> con Commerce Grid<\/p>\n","description":"

Descubre por qu\u00e9 m\u00e1s de 17.000 clientes<\/strong> en todo el mundo ya conf\u00edan en Criteo como su socio publicitario preferido.<\/p>\n","buttons":[{"button":{"type":"external","text":"Ver casos","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/es\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"Contactar con 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aqu\u00ed","link_internal":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"bullet_points":[{"items":"Accede a la demanda \u00fanica de m\u00e1s de 17.000 partners anunciantes, mediante open exchange y deal IDs."},{"items":"Enriquece tu inventario con datos \u00fanicos de Commerce Audiences y accede a nuevos presupuestos publicitarios."}]},{"block_title":"Para agencias","block_caption":"Acceso a supply premium y paquetes generados por commerce data","button":{"type":"internal","text":"Empieza aqu\u00ed","link_internal":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"bullet_points":[{"items":"Agrupa Commerce Audiences exclusivos con supply premium para activarlo a trav\u00e9s de tu DSP favorito."},{"items":"Accede a formatos comerciales exclusivos en publishers premium para mejorar el ROAS."}]},{"block_title":"Para retailers y partners","block_caption":"Extensi\u00f3n de audiencias y herramientas de monetizaci\u00f3n program\u00e1tica","button":{"type":"internal","text":"Empieza aqu\u00ed","link_internal":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"bullet_points":[{"items":"Activa monetizaci\u00f3n program\u00e1tica on-site con total control y transparencia."},{"items":"Activa programas de alcance off-site a trav\u00e9s de cualquier DSP, sin riesgo de filtraci\u00f3n de datos."}]}]}},"6":{"acf_fc_layout":"three_boxes_2025","three_boxes_2025":{"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"INSIGHTS DE COMMERCE GRID","caption_is_page_title":false,"title":"Aprende m\u00e1s sobre Commerce Grid","title_size":"h2","description":"

Tendencias, estrategias, perspectivas y m\u00e1s de la mano de nuestros expertos en commerce media<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Blog","title":"l cambiante panorama del supply: 5 preguntas que debes hacerle a tu SSP","description":"Las agencias est\u00e1n replanteando sus alianzas con SSPs en favor de rutas de suministro m\u00e1s transparentes y orientadas al rendimiento. Te explicamos por qu\u00e9.","link":{"title":"Leer m\u00e1s","url":"https:\/\/www.criteo.com\/es\/blog\/the-shifting-supply-landscape-5-questions-to-ask-your-ssps\/","target":""}},{"type":"Blog","title":"Deals PMP: Publicidad digital segura para tu marca, sin complicaciones","description":"Descubre ubicaciones de anuncios premium seguras para tu marca con acuerdos PMP.","link":{"title":"Leer m\u00e1s","url":"https:\/\/www.criteo.com\/es\/blog\/pmp-deals-brand-safe-digital-advertising-made-easy\/","target":""}},{"type":"Blog","title":"M\u00e1s all\u00e1 del banner: Por qu\u00e9 no se puede ignorar el contenido commerce","description":"Descubre c\u00f3mo la integraci\u00f3n del contenido commerce impulsa el engagement, genera confianza y aumenta las conversiones m\u00e1s all\u00e1 del banner.","link":{"title":"Leer m\u00e1s","url":"https:\/\/www.criteo.com\/es\/blog\/beyond-the-banner-why-commerce-content-cant-be-ignored\/","target":""}}],"additional_note":"Descubre nuestra amplia colecci\u00f3n de recursos en nuestro centro de recursos<\/a>.","additional_link":""}},"7":{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

\u00bfEst\u00e1s listo para descubrir el gran potencial de Commerce Grid?<\/h3>\n

Con\u00e9ctate al primer SSP de comercio del mundo.<\/p>\n","link":{"title":"Contactar con Ventas","url":"https:\/\/www.criteo.com\/es\/talk-to-an-expert\/","target":""}}},"8":{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"Preguntas m\u00e1s frecuentes","title":"\u00bfTienes alguna pregunta? Nosotros tenemos las respuestas","faqs":[{"faq_title":"\u00bfQu\u00e9 diferencia el Commerce SSP de Criteo de otros SSP?","faq_content":"

Commerce Grid es el \u00fanico SSP creado para conectar, de manera fluida, a los propietarios de medios con los presupuestos de publicidad de commerce a gran escala. Con acceso exclusivo a se\u00f1ales de intenci\u00f3n de compra, los insights y los formatos \u00fanicos patentados de Criteo, brindan a todo el ecosistema con las herramientas necesarias para generar resultados significativos:<\/p>\n

    \n
  • Propietarios de medios: potencian los ingresos monetizando el suministro propio (first-party data) con los DSP de demanda de Criteo y de terceros (third-party data). Genera ventas directas con deals de inventario propio utilizando Commerce Audiences y agrupa audiencias\u00a0 con inventario third-party para crear deals estrat\u00e9gicos.<\/li>\n
  • Agencias: accede a un suministro seleccionado con Commerce Audiences de Criteo y al mismo tiempo, ejecuta compras, de manera fluida, a trav\u00e9s de los flujos de trabajo de DSP existentes.<\/li>\n
  • Retailers: ampl\u00eda el alcance de los datos propios activ\u00e1ndolos en el inventario offsite en paquetes de supply.<\/li>\n<\/ul>\n"},{"faq_title":"\u00bfQu\u00e9 demanda est\u00e1 disponible en Commerce Grid?","faq_content":"

    Commerce Grid conecta a los publishers con la demanda program\u00e1tica de los principales DSP, adem\u00e1s de ofrecer un acceso preferente a la demanda propia de Criteo, que abarca a m\u00e1s de 17.000 anunciantes.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 formatos multimedia admite Commerce Grid?","faq_content":"

    Display, v\u00eddeo, nativo, in-app y CTV.<\/p>\n"},{"faq_title":"\u00bfC\u00f3mo me conecto a Commerce Grid?","faq_content":"

    Los propietarios de medios pueden aprovechar nuestro m\u00e9todo de integraci\u00f3n independiente o usar los header bidding wrappers existentes para integrarse directamente en Commerce Grid. Como parte de esta integraci\u00f3n, los propietarios de medios tienen acceso directo a la interfaz de usuario y a las herramientas de generaci\u00f3n de informes de Commerce Grid.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 demanda permite esta integraci\u00f3n?","faq_content":"

    A trav\u00e9s de una \u00fanica integraci\u00f3n, los propietarios de medios desbloquean la demanda comercial directa y \u00fanica de m\u00e1s de 17.000 marcas, retailers y agencias que respaldan la Commerce Media Platform de Criteo.<\/p>\n

    Adem\u00e1s de esta demanda directa, los propietarios de medios tambi\u00e9n aprovechan la demanda premium de m\u00e1s de 60 DSP de terceros conectados directamente a Commerce Grid.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 hace Criteo para prevenir el fraude y proteger la experiencia de los usuarios?","faq_content":"

    Como uno de los seis \u00fanicos SSP certificados por TAG Platinum en materia de fraude y seguridad de marca, Commerce Grid aplica estrictos est\u00e1ndares de calidad publicitaria para garantizar la m\u00e1xima tranquilidad. Tambi\u00e9n implementamos herramientas de monitorizaci\u00f3n de anuncios de terceros para supervisar y administrar la calidad de los anuncios en tiempo real, garantizando que tus usuarios siempre reciban la mejor experiencia publicitaria.<\/p>\n"},{"faq_title":"\u00bfC\u00f3mo genera insights sobre resultados y optimizaciones Commerce Grid?","faq_content":"

    Commerce Grid ofrece pruebas s\u00f3lidas para valorar tus audiencias y maximizar el rendimiento, adem\u00e1s de herramientas de presentaci\u00f3n flexibles para crear nuevas oportunidades de generaci\u00f3n de ingresos.<\/p>\n"}]}}},"additional_code":"","use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"background_color_modular":"neutral gray","remove_from_internal_search":false,"strip_the_header":false,"header_buttons_override":[{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"override_buttons":false},"yoast_head":"\nEl cambiante panorama del supply: 5 preguntas que debes hacerle a tu SSP<\/title>\n<meta name=\"description\" content=\"Commerce Grid Impulsa los ingresos de los propietarios de medios, brinda a las agencias acceso directo a un supply enriquecido para commerce y convierte a las audiencias de retailers en ingresos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cambiante panorama del supply: 5 preguntas que debes hacerle a tu SSP\" \/>\n<meta property=\"og:description\" content=\"Commerce Grid Impulsa los ingresos de los propietarios de medios, brinda a las agencias acceso directo a un supply enriquecido para commerce y convierte a las audiencias de retailers en ingresos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/es\/platform\/commerce-grid\/\" \/>\n<meta property=\"og:site_name\" content=\"ES - 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