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Desde smartphones a las casas inteligentes, llega a los compradores que buscan su siguiente dispositivo<\/h4>\n

El camino de cada comprador de electr\u00f3nica hacia su pr\u00f3ximo dispositivo es distinto. Con IA y se\u00f1ales de commerce en tiempo real, construimos audiencias de electr\u00f3nica hiperrelevantes. Tanto si est\u00e1n comparando precios, guardando art\u00edculos en una lista de deseos o est\u00e1n listos para comprar, te conectamos con ellos en el momento oportuno.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20331,"id":20331,"title":"CE_Commerce Audiences","filename":"CE_Commerce-Audiences.svg","filesize":29593,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/ce_commerce-audiences\/","alt":"","author":"55","description":"","caption":"","name":"ce_commerce-audiences","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:44:54","modified":"2026-01-04 16:24:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Commerce-Audiences.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Llega a cada perfil de comprador de tecnolog\u00eda<\/h5>\n

Aficionados a los equipos Hi-Fi, buscadores de gangas y jugadores, llega a todos ellos personalizando las audiencias a nivel de SKU, categor\u00eda y\/o punto de precio.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Optimiza con datos de conversi\u00f3n<\/h5>\n

Los eventos de conversi\u00f3n desbloquean la optimizaci\u00f3n full funnel: mide interacci\u00f3n, leads y mucho m\u00e1s all\u00e1 de visitas y ventas.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Convierte datos de CRM en ventas<\/h5>\n

Saca partido de tus datos de CRM para llegar a los clientes que han mostrado inter\u00e9s o comprado tus productos.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20332,"id":20332,"title":"Full-funnel advertising_icon","filename":"Full-funnel-advertising_icon.svg","filesize":960,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/full-funnel-advertising_icon\/","alt":"","author":"55","description":"","caption":"","name":"full-funnel-advertising_icon","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:44:55","modified":"2026-01-04 16:24:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Full-funnel-advertising_icon.svg","profile_300-width":24,"profile_300-height":24}},"title":" Activaci\u00f3n full funnel","bento_boxes":[{"type":"Text and image","copy":"

Atrae a clientes de electr\u00f3nica en cualquier lugar<\/h4>\n

Logra que tus productos se descubran m\u00e1s con una combinaci\u00f3n de anuncios de v\u00eddeo y display en el open internet, redes sociales y CTV. Llega a los compradores all\u00ed donde ven contenido y hacen scroll, cuenta la historia de tu marca e inspira su pr\u00f3xima compra.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":20333,"id":20333,"title":"full-funnel","filename":"full-funnel.svg","filesize":32252,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/full-funnel\/","alt":"","author":"55","description":"","caption":"","name":"full-funnel","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:44:55","modified":"2026-01-04 16:24:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":506,"height":440,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","thumbnail-width":506,"thumbnail-height":440,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","medium-width":506,"medium-height":440,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","medium_large-width":506,"medium_large-height":440,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","large-width":506,"large-height":440,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","1536x1536-width":506,"1536x1536-height":440,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","2048x2048-width":506,"2048x2048-height":440,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","success-story-width":506,"success-story-height":440,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","profile_24-width":506,"profile_24-height":440,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","profile_48-width":506,"profile_48-height":440,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","profile_96-width":506,"profile_96-height":440,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","profile_150-width":506,"profile_150-height":440,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/full-funnel.svg","profile_300-width":506,"profile_300-height":440}},"stretch_image":false},{"type":"Text and image","copy":"

Aumenta tu ROAS<\/h5>\n

Crea una experiencia fluida y aumenta el ROAS combinando v\u00eddeo y display de top of funnel con retargeting lower funnel<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Pujas m\u00e1s inteligentes, mejores resultados<\/h5>\n

IA que ajusta autom\u00e1ticamente tus pujas para garantizar que tus campa\u00f1as cumplan con tus KPIs.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Personaliza los anuncios para cada comprador<\/h5>\n

Muestra el producto adecuado, a la persona correcta y en el momento oportuno con la tecnolog\u00eda Dynamic Creative Optimization.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":19937,"id":19937,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","link":"https:\/\/www.criteo.com\/es\/business\/advertisers\/reporting\/","alt":"","author":"55","description":"","caption":"","name":"reporting","status":"inherit","uploaded_to":19923,"date":"2025-06-30 20:46:08","modified":"2025-07-01 02:44:58","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/06\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Medici\u00f3n","bento_boxes":[{"type":"Text and image","copy":"

Obt\u00e9n una visi\u00f3n en alta definici\u00f3n del rendimiento de tus campa\u00f1as<\/h4>\n

A ninguno nos gustan las im\u00e1genes borrosas. Observa claramente el impacto de tus campa\u00f1as con una anal\u00edtica que muestra el rendimiento de cada canal y formato en todas las m\u00e9tricas.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":20334,"id":20334,"title":"CE_Measurement","filename":"CE_Measurement.svg","filesize":78208,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/ce_measurement\/","alt":"","author":"55","description":"","caption":"","name":"ce_measurement","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:44:56","modified":"2026-01-04 16:24:35","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Measurement.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Mide las ventas online y en tienda f\u00edsica<\/h5>\n

Integra los datos de ventas en tienda f\u00edsica para ver qu\u00e9 impacto real tienen tus campa\u00f1as.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Realiza mediciones entre clientes que acaban de conocer la marca<\/h5>\n

Consulta si las campa\u00f1as atraen a compradores que no conocen la marca, si aumentan la base de datos y si le est\u00e1n ganando terreno a la competencia.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Define tus propias ventanas de atribuci\u00f3n<\/h5>\n

Las ventanas de atribuci\u00f3n flexibles te permiten alinear la medici\u00f3n con el ciclo de compra adecuado y el comportamiento real del comprador.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]},{"button_label":"Retail Media","tabs":[{"image":{"ID":20336,"id":20336,"title":"Onsite_Icon","filename":"Onsite_Icon.svg","filesize":1074,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/onsite_icon-2\/","alt":"","author":"55","description":"","caption":"","name":"onsite_icon-2","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:09","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Onsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Onsite","bento_boxes":[{"type":"Text and image","copy":"

Llega a clientes de electr\u00f3nica de consumo en el punto de venta digital<\/h4>\n

\u00bfTe preocupa que los compradores vean tu marca en el digital shelf? En ese caso, necesitas garantizar visibilidad de marca, influir en la consideraci\u00f3n y generar conversiones en los ecommerce de los retailers con un enfoque full funnel de retail media.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20337,"id":20337,"title":"CE_Onsite","filename":"CE_Onsite.svg","filesize":31114,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/ce_onsite\/","alt":"","author":"55","description":"","caption":"","name":"ce_onsite","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:10","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Onsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Atrae con v\u00eddeos onsite<\/h5>\n

Cuenta la historia de tu marca y al mismo tiempo que presentas productos listos para comprar con un formato potente que combina branding y performance.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Influye con display onsite<\/h5>\n

Ayuda a que los compradores te coloquen al inicio de su lista de consideraci\u00f3n con ubicaciones premium como banners en la home y en el grid de productos.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Genera conversi\u00f3n con Sponsored Products<\/h5>\n

Aseg\u00farate visibilidad en los resultados de b\u00fasqueda y en las p\u00e1ginas de productos. Ejec\u00fatalo junto con campa\u00f1as de display y v\u00eddeo para lograr mejores resultados.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20338,"id":20338,"title":"Offsite_Icon","filename":"Offsite_Icon.svg","filesize":3546,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/offsite_icon-2\/","alt":"","author":"55","description":"","caption":"","name":"offsite_icon-2","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:10","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Offsite_Icon.svg","profile_300-width":24,"profile_300-height":24}},"title":"Offsite","bento_boxes":[{"type":"Text and image","copy":"

Llega a audiencias de retailers mientras navegan por internet<\/h4>\n

Conecta con tu audiencia ideal antes en su proceso de compra. Inspira futuras compras y da a conocer tu marca al llegar a audiencias exclusivas a trav\u00e9s del open internet.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20339,"id":20339,"title":"CE_Offsite","filename":"CE_Offsite.svg","filesize":34735,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/ce_offsite\/","alt":"","author":"55","description":"","caption":"","name":"ce_offsite","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:10","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Offsite.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Ampl\u00eda tu alcance<\/h5>\n

Dir\u00edgete a audiencias utilizando first-party data de retailers en el open internet, lo que garantiza una segmentaci\u00f3n precisa y una mayor exposici\u00f3n.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Destaca con display offsite<\/h5>\n

Usa im\u00e1genes est\u00e1ticas y din\u00e1micas para hacer destacar tu mensaje de marca y tus productos, lo que ayuda a potenciar el awareness y la consideraci\u00f3n.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Cuenta tu historia con v\u00eddeo offsite<\/h5>\n

Utiliza contenido de video atractivo para inspirar compras y reforzar la afinidad con tu marca, aprovechando tus recursos existentes para una activaci\u00f3n sin fricciones.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":20340,"id":20340,"title":"Performance Media icon CE industry","filename":"Performance-Media-icon-CE-industry.svg","filesize":822,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/performance-media-icon-ce-industry\/","alt":"","author":"55","description":"","caption":"","name":"performance-media-icon-ce-industry","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:10","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":22,"height":22,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","thumbnail-width":22,"thumbnail-height":22,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","medium-width":22,"medium-height":22,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","medium_large-width":22,"medium_large-height":22,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","large-width":22,"large-height":22,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","1536x1536-width":22,"1536x1536-height":22,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","2048x2048-width":22,"2048x2048-height":22,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","success-story-width":22,"success-story-height":22,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_24-width":22,"profile_24-height":22,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_48-width":22,"profile_48-height":22,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_96-width":22,"profile_96-height":22,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_150-width":22,"profile_150-height":22,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/Performance-Media-icon-CE-industry.svg","profile_300-width":22,"profile_300-height":22}},"title":"Analytics avanzadas","bento_boxes":[{"type":"Text and image","copy":"

Vincula todo a ventas<\/h4>\n

\u00bfLo bonito del retail media? Que puedes conectar directamente tus anuncios con las ventas a nivel de producto.<\/p>\n

 <\/p>\n

Consulta mediciones closed-loop casi en tiempo real y a nivel de SKU y comprende el valor real de tu inversi\u00f3n publicitaria.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":20341,"id":20341,"title":"CE_Advanced analytics","filename":"CE_Advanced-analytics-1.svg","filesize":66257,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","link":"https:\/\/www.criteo.com\/es\/industry\/consumer-electronics\/ce_advanced-analytics\/","alt":"","author":"55","description":"","caption":"","name":"ce_advanced-analytics","status":"inherit","uploaded_to":20325,"date":"2025-12-08 18:45:11","modified":"2026-01-04 16:24:36","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":399,"height":364,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","thumbnail-width":399,"thumbnail-height":364,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","medium-width":399,"medium-height":364,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","medium_large-width":399,"medium_large-height":364,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","large-width":399,"large-height":364,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","1536x1536-width":399,"1536x1536-height":364,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","2048x2048-width":399,"2048x2048-height":364,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","success-story-width":399,"success-story-height":364,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","profile_24-width":399,"profile_24-height":364,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","profile_48-width":399,"profile_48-height":364,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","profile_96-width":399,"profile_96-height":364,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","profile_150-width":399,"profile_150-height":364,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/CE_Advanced-analytics-1.svg","profile_300-width":399,"profile_300-height":364}},"stretch_image":false},{"type":"Text and image","copy":"

An\u00e1lisis de performance<\/h5>\n

Realiza el tracking por soluci\u00f3n, palabra clave, ubicaci\u00f3n o producto. Mejora la eficiencia con informes de oportunidades perdidas y recomendaciones de presupuesto.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Eval\u00faa la competitividad de tu marca<\/h5>\n

Comprueba c\u00f3mo se comparan tus KPI con los benchmarks de la categor\u00eda y mide cambios en tu cuota de mercado para una categor\u00eda o palabra clave concreta.<\/p>\n

 <\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Comprueba el impacto online\/tienda f\u00edsica<\/h5>\n

Obt\u00e9n una visi\u00f3n global del impacto de tu inversi\u00f3n en medios vinculando la exposici\u00f3n a publicidad con las ventas en tienda f\u00edsica en determinados retailers.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"\u00bfQu\u00e9 est\u00e1 impulsando las compras de electr\u00f3nica de consumo en 2025? ","subtitle":"Algunos insights de nuestro informe sobre Electr\u00f3nica de consumo:","info_boxes":[{"title":"Los gamers son un potente colectivo de compradores. ","description":"Los gamers tienen hasta 9 veces m\u00e1s de probabilidades de comprar complementos de electr\u00f3nica, lo que les hace el objetivo perfecto de cross-selling."},{"title":"La generaci\u00f3n X es la m\u00e1s fiel ","description":"Mientras que la generaci\u00f3n X prioriza mucho las marcas que ya conoce (60 %), las generaciones Y y Z se muestran m\u00e1s abiertas a lo nuevo."},{"title":"22 oportunidades que ganar. ","description":"De media, los compradores de electr\u00f3nica de consumo consideran hasta 22 productos antes de comprar, especialmente en categor\u00edas de mayor precio."}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Con\u00e9ctate a las \u00faltimas tendencias de electr\u00f3nica de consumo<\/h2>\n

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La publicidad del sector de electr\u00f3nica de consumo se refiere a las acciones de marketing pensadas para promocionar productos de electr\u00f3nica como smartphones, televisiones, laptops y dispositivos wearable entre los consumidores. Suele destacar las caracter\u00edsticas de los productos, las innovaciones y los beneficios para el estilo de vida entre canales como los medios digitales, la televisi\u00f3n y las redes sociales.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 estrategias publicitarias funcionan mejor para las marcas de EC?","faq_content":"

Las estrategias de publicidad de electr\u00f3nica de consumo m\u00e1s efectivas combinan contenido educativo, campa\u00f1as omnicanal y segmentaci\u00f3n de audiencias con IA. Las marcas tienen \u00e9xito mostrando demos de productos, creando awareness con anuncios de v\u00eddeo y display, optimizando las b\u00fasquedas y haciendo retargeting con ofertas personalizadas. Las campa\u00f1as de cross-selling y la visibilidad entre m\u00faltiples retailers a trav\u00e9s de display onsite y anuncios de productos patrocinados tambi\u00e9n impulsan el engagement y las conversiones.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

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