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Ajusta tu inversi\u00f3n para crecer<\/h6>\n

Cuesta hasta 5 veces m\u00e1s ganar a un nuevo cliente que mantener a uno actual; aun as\u00ed, muchas marcas se centran solo en captaci\u00f3n. En el equilibrio es donde se obtienen los mejores resultados.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Evita la trampa de los 90 d\u00edas<\/h6>\n

Hay poco margen. Hasta el 90% de los clientes se vuelven inactivos transcurridos 90 d\u00edas sin engagement proactivo. Conf\u00eda en Criteo para identificar los vaivenes de la fidelizaci\u00f3n, el tiempo hasta el siguiente punto de contacto y mantener el engagement de los compradores.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

No hay bola de cristal<\/h6>\n

Sin los datos oportunos, es dif\u00edcil saber d\u00f3nde est\u00e1n los compradores en su proceso de compra o si realmente merece la pena volver a impactarles. Criteo convierte las se\u00f1ales de compra en insights accionables, que te ayuda a anticipar, personalizar y hacer crecer el valor a largo plazo.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"CARACTER\u00cdSTICAS","title":"Logra que tus mejores clientes vuelvan una y otra vez","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

Fideliza en cada etapa del proceso de compra<\/h5>\n

Ya sean clientes nuevos (0\u20131 meses), est\u00e9n en riesgo (1\u201313 meses) o inactivos (+13 meses), Criteo te ayuda a recuperar a tus compradores con mensajes personalizados y automatizaci\u00f3n inteligente.<\/p>\n","columns":"4","image":{"ID":20422,"id":20422,"title":"loyalty","filename":"loyalty.svg","filesize":7619,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/customer-retention\/loyalty\/","alt":"","author":"55","description":"","caption":"","name":"loyalty","status":"inherit","uploaded_to":20420,"date":"2025-12-31 18:28:47","modified":"2025-12-31 21:59:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":451,"height":196,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","thumbnail-width":451,"thumbnail-height":196,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","medium-width":451,"medium-height":196,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","medium_large-width":451,"medium_large-height":196,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","large-width":451,"large-height":196,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","1536x1536-width":451,"1536x1536-height":196,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","2048x2048-width":451,"2048x2048-height":196,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","success-story-width":451,"success-story-height":196,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","profile_24-width":451,"profile_24-height":196,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","profile_48-width":451,"profile_48-height":196,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","profile_96-width":451,"profile_96-height":196,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","profile_150-width":451,"profile_150-height":196,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/loyalty.svg","profile_300-width":451,"profile_300-height":196}},"stretch_image":false},{"type":"Text and image","copy":"

Pon a trabajar tu first-party data<\/h5>\n

Integra tu CRM, CDP o tus datos de clientes para crear audiencias de retenci\u00f3n precisa con tasas de coincidencia de m\u00e1s del 70%. Criteo admite m\u00e1s de 20 integraciones y segmentaci\u00f3n basada en eventos, para que puedas actualizar la segmentaci\u00f3n en tiempo real.<\/p>\n","columns":"8","image":{"ID":20423,"id":20423,"title":"first-party data","filename":"first-party-data.svg","filesize":44572,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/customer-retention\/first-party-data\/","alt":"","author":"55","description":"","caption":"","name":"first-party-data","status":"inherit","uploaded_to":20420,"date":"2025-12-31 18:28:47","modified":"2025-12-31 21:59:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/first-party-data.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

Campa\u00f1as que se hacen m\u00e1s inteligentes con cada compra<\/h5>\n

Nuestra Commerce AI optimiza lo que realmente importa: la tasa de recompra, el valor de vida del cliente y el potencial de cross-sell. Con reportes integrados por cada fase del ciclo de vida del cliente y medici\u00f3n en tiempo real; tus campa\u00f1as aprenden y mejoran su rendimiento de forma continua<\/p>\n","columns":"6","image":{"ID":20424,"id":20424,"title":"geting smarter","filename":"geting-smarter.svg","filesize":40426,"url":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","link":"https:\/\/www.criteo.com\/es\/solutions\/customer-retention\/geting-smarter\/","alt":"","author":"55","description":"","caption":"","name":"geting-smarter","status":"inherit","uploaded_to":20420,"date":"2025-12-31 18:28:47","modified":"2025-12-31 21:59:03","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/es\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2025\/12\/geting-smarter.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Di adi\u00f3s a las conjeturas<\/h5>\n

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Ganancias<\/em> \u00a0por las que merece la pena volver<\/p>\n","description":"

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    Criteo sigue un estricto enfoque “privacy-by-design”. Todos los datos se anonimizan (p.ej. emails con hashing), se guardan de manera segura en nuestros centros de datos con base en Europa y s\u00f3lo se utilizan con el consentimiento adecuado del usuario. Cumplimos con el RGPD y las leyes de protecci\u00f3n de datos mundiales, lo que garantiza la privacidad del usuario y la eficacia de las campa\u00f1as.<\/p>\n"},{"faq_title":"\u00bfQu\u00e9 formatos de anuncios y canales est\u00e1n disponibles?","faq_content":"

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