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Bei Criteo ist die Google Privacy Sandbox nur einer von drei Ans\u00e4tzen, um die Adressierbarkeit im Jahr 2024 und dar\u00fcber hinaus zu verbessern. Ein Leben ohne Cookies kann besser sein als gedacht.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"Jetzt loslegen","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www.criteo.com\/get-started\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"40","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Adressierbarkeit in der Post-Cookie-\u00c4ra. So einfach wie das kleine Einmaleins.","title_size":"h4","description":"

Als unabh\u00e4ngiges AdTech-Unternehmen sind wir einzigartig positioniert, um die L\u00f6sungen zu liefern, die f\u00fcr jeden unserer Partner am besten funktionieren. Wie wir das machen? Mit drei zentralen S\u00e4ulen.<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":false,"switch_columns":true,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":20806,"id":20806,"title":"Solutions-Featured-Image-v2-1","filename":"Solutions-Featured-Image-v2-1.jpg","filesize":10365,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","link":"https:\/\/www.criteo.com\/de\/solutions\/addressability\/solutions-featured-image-v2-1\/","alt":"","author":"9","description":"","caption":"","name":"solutions-featured-image-v2-1","status":"inherit","uploaded_to":20804,"date":"2023-12-07 19:00:19","modified":"2023-12-07 19:00:19","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":380,"height":175,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-300x138.jpg","medium-width":300,"medium-height":138,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","medium_large-width":380,"medium_large-height":175,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","large-width":380,"large-height":175,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","1536x1536-width":380,"1536x1536-height":175,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","2048x2048-width":380,"2048x2048-height":175,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1.jpg","success-story-width":380,"success-story-height":175,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/12\/Solutions-Featured-Image-v2-1-300x175.jpg","profile_300-width":300,"profile_300-height":175}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"

1. First-Party Daten<\/h3>\n

In einer Welt ohne Third-Party Cookies kommt es entscheidend auf First-Party Daten an.<\/p>\n

Bei Criteo haben wir bereits ein einzigartiges First-Party Datennetzwerk aufgebaut \u2013 und das sowohl auf der Demand- als auch auf der Supply-Side. Dies erm\u00f6glicht eine datenschutzkonforme Aktivierung in gro\u00dfem Ma\u00dfstab \u00fcber L\u00f6sungen wie Hash-E-Mails und gew\u00e4hrleistet die 1:1-Adressierbarkeit im gesamten \u00d6kosystem.<\/p>\n

2. Google Privacy Sandbox<\/h3>\n

Wir sind bereits seit den Anf\u00e4ngen der Privacy Sandbox ein f\u00fchrender Partner des Google Chrome-Teams.<\/p>\n

Diese Partnerschaft stellt sicher, dass wir Retargeting, interessenbasierte Werbung und Erfolgsmessung f\u00fcr 63 Prozent des weltweiten Browser-Traffics m\u00f6glich machen k\u00f6nnen \u2013 und das alles ohne Third-Party Cookies.<\/p>\n

3. Geschlossene Umgebungen<\/h3>\n

Mit Retail und Social Media-Zielgruppen erhaltet ihr mit Criteo das Beste aus beiden Welten.<\/p>\n

Unsere Strategie verbindet Partner mit den Zielgruppen von mehr als 200 Retailern \u00fcber unser Retail Media Network sowie mit Millionen von eingeloggten Nutzern auf Social Media-Plattformen wie Meta.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"What It Takes to Build a Retail Media Network","description":"For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider.","url":"https:\/\/www.criteo.com\/blog\/what-it-takes-to-build-a-retail-media-network\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retail Onsite Display is a Hot Strategy You Aren\u2019t Using, But Should Be","description":"Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. Learn all about it and why you need it.","url":"https:\/\/www.criteo.com\/blog\/retail-onsite-display-is-a-hot-strategy\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Explosion in Ecommerce Fuels the Need","description":"Retail media has been given a shot of adrenaline, accelerating its growth and catapulting it to the top of brands\u2019 budgets.","url":"https:\/\/www.criteo.com\/ultimate-guide-to-retail-media\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"First-Party Data Makes Retail Media a Future-Proof Strategy ","description":"Retail media is the obvious choice for brands looking for a viable alternative for today and after 3P cookies are gone.","url":"https:\/\/www.criteo.com\/blog\/first-party-data-makes-retail-media-a-future-proof-strategy\/","custom_link_text":"","open_in_new_tab":false}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"20","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"WEBINAR","caption_is_page_title":false,"title":"Unser Ansatz f\u00fcr Adressierbarkeit \u2013 erkl\u00e4rt in 90 Sekunden.","title_size":"h4","description":"

Unser Chief Product Officer Todd Parsons erl\u00e4utert euch unseren mehrgleisigen Ansatz zur Adressierbarkeit. Habt ihr 15 Minuten Zeit f\u00fcr uns \u00fcbrig? Das ganze Webinar liefert euch ein vollst\u00e4ndiges Bild!<\/p>\n","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"video","image":false,"background_wave":false,"video_iframe_url":"https:\/\/fast.wistia.net\/embed\/iframe\/xtu1aymyhm?seo=true&videoFoam=false","icon":false,"subtitle":"","description":"","link_list":[{"link":{"title":"15-min\u00fctiges Webinar ansehen","url":"https:\/\/criteo.wistia.com\/medias\/xtu1aymyhm","target":"_blank"},"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Inspire-with-video-icon.svg"}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":[{"media_type":"image","image":{"ID":20930,"id":20930,"title":"23-Addressability-Headers-Publishers","filename":"23-Addressability-Headers-Publishers.png","filesize":125409,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers.png","link":"https:\/\/www.criteo.com\/de\/solutions\/addressability\/23-addressability-headers-publishers\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-publishers","status":"inherit","uploaded_to":20804,"date":"2024-01-10 19:26:49","modified":"2024-01-10 19:26:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Publishers-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Publisher","description":"

Ad-Inventar ist umso wertvoller, wenn Advertiser wissen, welche Zielgruppen sie dar\u00fcber erreichen.<\/p>\n

Ohne eine solide L\u00f6sung f\u00fcr die Adressierbarkeit tappen Advertiser im Dunkeln, und das gef\u00e4hrdet die Einnahmen der Publisher. Wir bei Criteo haben unsere Strategie darauf ausgerichtet, Publisher zu unterst\u00fctzen, indem wir den Wert ihres Inventars und die f\u00fcr sie notwendige Monetarisierung aufrechterhalten.<\/p>\n","link_list":[{"link":{"title":"Jetzt auf Englisch ansehen","url":"https:\/\/experiences.criteo.com\/adressabilityforpublishers","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":20931,"id":20931,"title":"23-Addressability-Headers-Brands","filename":"23-Addressability-Headers-Brands.png","filesize":131872,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands.png","link":"https:\/\/www.criteo.com\/de\/solutions\/addressability\/23-addressability-headers-brands\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-brands","status":"inherit","uploaded_to":20804,"date":"2024-01-10 19:26:54","modified":"2024-01-10 19:26:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Brands-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Brands","description":"

F\u00fcr Brands geht es vor allem darum, die richtige Person zur richtigen Zeit mit der richtigen Botschaft anzusprechen.<\/p>\n

\u00dcber Tools wie Frequency Capping, Erfolgsmessung und die Personalisierung von Creatives helfen unsere Adressierbarkeitsl\u00f6sungen den Brands, weiterhin das zu tun, was sie am besten k\u00f6nnen \u2013 und zwar ohne Kompromisse bei der Performance.<\/p>\n","link_list":[{"link":{"title":"Jetzt auf Englisch ansehen","url":"https:\/\/experiences.criteo.com\/addressabilityforbrands","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":20929,"id":20929,"title":"23-Addressability-Headers-Retailers","filename":"23-Addressability-Headers-Retailers.png","filesize":128167,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers.png","link":"https:\/\/www.criteo.com\/de\/solutions\/addressability\/23-addressability-headers-retailers\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-retailers","status":"inherit","uploaded_to":20804,"date":"2024-01-10 19:26:44","modified":"2024-01-10 19:26:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Retailers-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Retailer","description":"

Mit ihrer F\u00e4higkeit, sowohl auf der Demand- als auch auf der Supply-Side zu agieren, nehmen Retailer einen einzigartigen Platz in unserem \u00d6kosystem ein.<\/p>\n

Egal, ob es um die Monetarisierung von Datenbest\u00e4nden geht oder darum, eine messbare Performance f\u00fcr die eigenen Kampagnen zu erzielen: Retailer ben\u00f6tigen robuste L\u00f6sungen f\u00fcr die Adressierbarkeit, um bestehende Umsatzstr\u00f6me aufrechtzuerhalten und neue zu schaffen.<\/p>\n","link_list":[{"link":{"title":"Jetzt auf Englisch ansehen","url":"https:\/\/experiences.criteo.com\/addressabilityforretailers","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":20932,"id":20932,"title":"23-Addressability-Headers-Agencies","filename":"23-Addressability-Headers-Agencies.png","filesize":130042,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies.png","link":"https:\/\/www.criteo.com\/de\/solutions\/addressability\/23-addressability-headers-agencies\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-agencies","status":"inherit","uploaded_to":20804,"date":"2024-01-10 19:26:59","modified":"2024-01-10 19:26:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/23-Addressability-Headers-Agencies-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Agenturen","description":"

Im Post-Cookie-Zeitalter stehen alle vor der Herausforderung, den Kunden einen Mehrwert zu bieten und diesen zu belegen.<\/p>\n

Mit den L\u00f6sungen von Criteo k\u00f6nnen Agenturen auch in Umgebungen, die stark von der Abschaffung der Cookies betroffen sind, weiterhin wichtige Kennzahlen wie ROAS erfassen und im Reporting darstellen.<\/p>\n","link_list":[{"link":{"title":"Jetzt auf Englisch ansehen","url":"https:\/\/experiences.criteo.com\/addressabilityforagencies","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"Register for our agency addressability webinar","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"Agencies","description":"Delivering\u2014and proving\u2014value for clients in the post-cookie age will be a challenge. \r\n \r\nWith Criteo\u2019s solutions, agencies can continue to report on key metrics like ROAS, even in cookie-compromised environments. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Brands ","description":"For brands, it\u2019s all about delivering the right message, to the right person, at the right time. \r\n\r\nBy safeguarding tools like frequency capping, measurement, and creative personalization\u2014without compromising performance\u2014our addressability solutions help brands to keep doing what they do best. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retailers ","description":"Are you making the most of your audience? \r\n\r\nOur addressability strategy ensures that retailers can extend their reach across the entire shopper journey\u2014from onsite to offsite. ","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Publishers ","description":"Ad inventory becomes much more valuable when advertisers know which audiences they\u2019re reaching. \r\n\r\nFor media owners looking to maximize revenue, our addressability solutions ensure better match rates in cookieless environments and, in turn, higher CPMs.","url":"https:\/\/splashthat.com\/#notfound","custom_link_text":"","open_in_new_tab":false}]}},{"acf_fc_layout":"expandable_boxes","expandable_boxes":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"JETZT LOSLEGEN","caption_is_page_title":false,"title":"F\u00fcr die Zukunft gibt es keine allgemeing\u00fcltige Patentl\u00f6sung","title_size":"h4","description":"

Angesichts der vielen L\u00f6sungen kann es durchaus sein, dass ihr bei euren Entscheidungen unschl\u00fcssig seid.<\/p>\n

Aber keine Sorge: Wir haben ma\u00dfgeschneiderte Strategien entwickelt, die unseren Partnern im gesamten \u00d6kosystem helfen, die Herausforderungen der Adressierbarkeit m\u00fchelos zu bew\u00e4ltigen.<\/p>\n","description_font_size":"default"}},"boxes":[{"visible_content":"

Publisher<\/h4>\n

Ad-Inventar gewinnt an Wert, wenn Advertiser wissen, wen sie dar\u00fcber erreichen. Dank unserer Zielgruppen-Insights k\u00f6nnen unsere Systeme das optimale Ergebnis f\u00fcr eine Kampagne absehen. Das hei\u00dft: Advertiser sind bereit, mehr zu investieren, um Zielgruppen zu erreichen.<\/p>\n

Doch ohne eine solide L\u00f6sung f\u00fcr die Adressierbarkeit tappen Advertiser im Dunkeln, was wiederum die Einnahmen der Publisher gef\u00e4hrdet. Wir bei Criteo haben eine mehrgleisige Strategie entwickelt, mit der wir Publisher darin unterst\u00fctzen, den Wert ihres Inventars und die Monetarisierung als Teil ihrer wirtschaftlichen Basis zu erhalten.<\/p>\n","expandable_content":"

\"\"<\/a> CPMs sch\u00fctzen \u2013 mit First-Party Daten<\/strong><\/p>\n

Wir ermutigen unsere Publisher-Partner, First-Party Daten wie gehashte E-Mails oder alternative IDs in Gebotsanfragen auf sichere Weise weiterzugeben.<\/p>\n

Dabei gilt: Je eher ihr diese Signale weitergebt, desto eher k\u00f6nnen Advertiser sie bei gezielten Kampagnen zuordnen.<\/p>\n

\"\" Bereitet euch auf die Google Privacy Sandbox vor<\/strong><\/p>\n

Jetzt ist es an der Zeit, euer Header-Setup so zu konfigurieren, dass es die Google Privacy Sandbox \u00fcber Prebid oder andere Adapter unterst\u00fctzt.<\/p>\n

Braucht ihr Rat oder Hilfe beim Setup? Unser Team ist f\u00fcr euch da und unterst\u00fctzt euch bei allen Fragen zur Integration \u2013 f\u00fcr euren dynamischen Einstieg.<\/p>\n

\"\" Jetzt die Cookie-freie Landschaft erkunden \u2013 mit einer A\/B-Teststrategie<\/strong><\/p>\n

Die Einf\u00fchrung eines A\/B-Testing-Frameworks kann euch helfen, herauszufinden, welche L\u00f6sungen f\u00fcr die Adressierbarkeit am besten funktionieren \u2013 und dabei sogar neue und zus\u00e4tzliche Einnahmequellen f\u00fcr euch erschlie\u00dfen.<\/p>\n"},{"visible_content":"

Retailer<\/h4>\n

Mit ihrer F\u00e4higkeit, sowohl auf der Demand- als auch auf der Supply-Seite zu agieren, nehmen Retailer einen einzigartigen Platz in unserem \u00d6kosystem ein.<\/p>\n

Und ob es nun um die Monetarisierung von Datenbest\u00e4nden geht oder darum, eine messbare Performance f\u00fcr die eigenen Kampagnen zu erzielen: Retailer ben\u00f6tigen robuste L\u00f6sungen f\u00fcr die Adressierbarkeit, um Neu- und Bestandskunden anzusprechen sowie um bestehende Umsatzstr\u00f6me aufrechtzuerhalten und gleichzeitig neue zu schaffen.<\/p>\n

Mit einer mehrgleisigen Adressierbarkeitsstrategie, die maximale Reichweite und Performance f\u00fcr Offsite-Monetarisierungs- und Open-Web-Aktivierungskampagnen gew\u00e4hrleistet, k\u00f6nnen Retailer die Marketingeffektivit\u00e4t erhalten und gleichzeitig die Einnahmen aus Retail Media sch\u00fctzen und steigern.<\/p>\n","expandable_content":"

\"\" St\u00e4rkt eure First-Party Daten<\/strong><\/p>\n

Erweitert eure First-Party Daten, indem ihr eure Kunden schon fr\u00fch in der Customer Journey durch Werbeaktionen, Inhalte, Treueprogramme und andere Ma\u00dfnahmen authentifiziert.<\/p>\n

First-Party Daten verleihen eurem Gesch\u00e4ft zus\u00e4tzlichen Schwung: Sie f\u00f6rdern Onsite-Traffic und damit verbundene Sales, schaffen mehr Daten-Insights, ziehen mehr Demand an und bilden die Informationsbasis f\u00fcr eure eigenen Media Buying-Strategien.<\/p>\n

\"\" Lasst eure Daten f\u00fcr euch arbeiten<\/strong><\/p>\n

Um eine adressierbare Aktivierung, Offsite-Monetarisierung und die Kompatibilit\u00e4t von Kampagnen mit unseren Privacy Sandbox-L\u00f6sungen zu gew\u00e4hrleisten, ermutigen wir alle Retailer-Partner, ihre First-Party Daten mit Criteo zu teilen.<\/p>\n

Die First-Party Daten der Retailer dienen nicht nur dem Marketing. Die mit Criteo kooperierenden Retailer k\u00f6nnen dieselben Daten zum Aktivieren von Advertisern \u00fcber Commerce Max monetarisieren,um so den Umsatz und die Performance von Brand-Marketingkampagnen zu steigern.<\/p>\n

\"\" Mit der Sandbox spielen<\/strong><\/p>\n

Retailer mit kompatiblen Setups k\u00f6nnen die Vorteile der bestehenden Privacy Sandbox-Tools von Criteo nutzen, einschlie\u00dflich der Monetarisierung von interessenbasierten Zielgruppen auf Nutzerebene, die mit der Protected Audience API von Google erstellt wurden.<\/p>\n

\"\" Erweitert euer Retail Media-Portfolio<\/strong><\/p>\n

Profitiert von der Verlagerung der Werbe-Euros auf Retail Media, indem ihr das f\u00fcr die Onsite-Monetarisierung zur Verf\u00fcgung stehende Inventar erweitert und euer Angebot au\u00dferhalb der Website ausbaut.<\/p>\n"},{"visible_content":"

Agenturen<\/h4>\n

Im Post-Cookie-Zeitalter stehen wir vor der Herausforderung, den Kunden einen Mehrwert zu bieten und diesen zu belegen. Mit den L\u00f6sungen von Criteo k\u00f6nnen Agenturen auch in Umgebungen ohne Cookies wichtige Kennzahlen wie ROAS erfassen und in ihr Reporting einbinden.<\/p>\n

Agenturen, die ihre Brand-Kunden bei der Umsetzung von First-Party Datenstrategien unterst\u00fctzen, erschlie\u00dfen so neue M\u00f6glichkeiten und ebnen den Weg f\u00fcr echte Erfolge in der adressierbaren Zukunft.<\/p>\n","expandable_content":"

\"\"<\/a> St\u00e4rkt die First-Party Datenstrategie eurer Kunden<\/strong><\/p>\n

Verbessert die Marketingstrategien von Brands, indem ihr das Erfassen von First-Party Daten mit gezielten Werbeaktionen, exklusiven Inhalten und Treuepr\u00e4mien f\u00f6rdert.<\/p>\n

Eure Kunden k\u00f6nnen sich auch mit tiefer gehenden Integrationen auseinandersetzen \u2013 z. B. die Freigabe von datenschutzkonformen First-Party Daten wie gehashten E-Mails \u2013, um ihren ROAS zu maximieren und sicherzustellen, dass ihre Kampagnen auch in Zukunft mit der Google Privacy Sandbox kompatibel sind.<\/p>\n

\"\" Nutzt die Vorteile geschlossener Umgebungen<\/strong><\/p>\n

Unsere ganzheitliche Plattform bietet Agenturen einen einheitlichen Ansatz f\u00fcr mehrere Marketing-Touchpoints, einschlie\u00dflich Onsite-, Offsite- und Social Retail Media, und sorgt f\u00fcr Effizienz sowie skalierte Adressierbarkeit von Aktivierungskampagnen.<\/p>\n

\"\" Nutzt kontextbezogene Informationen und Publisher-Signale<\/strong><\/p>\n

Helft euren Kunden, die einzigartigen Cookie-freien Commerce Audiences von Criteo zu nutzen, die auf einer Mischung aus st\u00e4ndig aktualisierten verhaltensbezogenen, kontextbezogenen und Publisher-Signalen sowie breiteren Branchensignalen wie Seller-Defined Audiences basieren.<\/p>\n"},{"visible_content":"

Brands<\/h4>\n

F\u00fcr Brands geht es vor allem darum, die richtige Person zur richtigen Zeit mit der richtigen Botschaft anzusprechen.<\/p>\n

Mit Tools zum Frequency Capping, zur Erfolgsmessung und Personalisierung von Creatives helfen unsere Adressierbarkeitsl\u00f6sungen den Brands dabei, weiterhin das zu tun, was sie am besten k\u00f6nnen \u2013 und zwar ohne Performance-Kompromisse.<\/p>\n

Mit einer mehrgleisigen Adressierbarkeitsstrategie k\u00f6nnt ihr auch in Zukunft aus euren Media-Investitionen einen starken und skalierten ROAS erzielen.<\/p>\n","expandable_content":"

\"\"<\/a> Optimiert eure First-Party Datenstrategie<\/strong><\/p>\n

Optimiert eure Marketingstrategien, indem ihr Zielgruppen auf der Grundlage eurer eigenen First-Party Daten aufbaut. First-Party Daten bieten das beste Bild jener Kunden, die f\u00fcr euch besonders wichtig sind \u2013 zudem f\u00f6rdern sie die Akquise mit besseren Insights dar\u00fcber, wer sonst noch an euren Produkten interessiert sein k\u00f6nnte.<\/p>\n

\"\" Mit der Sandbox spielen<\/strong><\/p>\n

Als einer der ersten (und gr\u00f6\u00dften) Testpartner von Google kann Criteo Brands darin unterst\u00fctzen, bei und nach dem \u00dcbergang in eine Cookie-freie Welt ab 2025 die Vorteile der Google Privacy Sandbox APIs voll auszusch\u00f6pfen. Das sind 63 Prozent des gesamten Browser-Traffics im Internet.<\/p>\n

\"\" Die Vorteile geschlossener Umgebungen nutzen<\/strong><\/p>\n

Skaliert die adressierbare Reichweite, erschlie\u00dft Kampagneneffizienzen und steigert die Performance, indem ihr dank der einzigartigen Integration von Criteo mit Meta die Kampagnen in Umgebungen von mehr als 220 Retail Media-Partnern und auf Social-Kan\u00e4le ausweitet.<\/p>\n

Sorgt durch die Aktivierung von Kampagnen zur Akquisition und Retention f\u00fcr inkrementelle Sales und erweitert die Reichweite eurer Kampagnen auf Retail Media und Social \u2013 und das alles mit einer vollst\u00e4ndigen Closed Loop-Messung.<\/p>\n"}]}},{"acf_fc_layout":"single_success_story","single_success_story":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"40","desktop_bottom":"40","mobile_top":"","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"logo":{"ID":20523,"id":20523,"title":"Slate ss logo 1-min","filename":"Slate-ss-logo-1-min.png","filesize":12176,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min.png","link":"https:\/\/www.criteo.com\/de\/success-stories\/slate\/slate-ss-logo-1-min\/","alt":"","author":"9","description":"","caption":"","name":"slate-ss-logo-1-min","status":"inherit","uploaded_to":20519,"date":"2023-07-14 15:59:24","modified":"2023-07-14 15:59:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1000,"height":309,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-300x93.png","medium-width":300,"medium-height":93,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-768x237.png","medium_large-width":640,"medium_large-height":198,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min.png","large-width":640,"large-height":198,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min.png","1536x1536-width":1000,"1536x1536-height":309,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min.png","2048x2048-width":1000,"2048x2048-height":309,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-630x195.png","success-story-width":630,"success-story-height":195,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Slate-ss-logo-1-min-300x300.png","profile_300-width":300,"profile_300-height":300}},"stat_number":"138 %","stat_description":"H\u00f6here CPMs f\u00fcr Safari-Traffic","button":{"type":"internal","text":"Success Story","link_internal":"https:\/\/www.criteo.com\/de\/success-stories\/slate\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"\u201eWir arbeiten mit Criteo zusammen, um unser Inventar in Cookie-freien Umgebungen effektiver zu monetarisieren. 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Du willst auf dem Laufenden bleiben?<\/h4>\n

Die Landschaft f\u00fcr Adressierbarkeitsl\u00f6sungen ver\u00e4ndert sich rasend schnell. Deshalb haben wir unseren regelm\u00e4\u00dfigen Addressability-Newsletter ins Leben gerufen. Melde Dich jetzt an und erhalte die aktuellsten Entwicklungen und News zur Adressierbarkeit \u2014 von Criteo wie aus der gesamten Branche \u2014 bequem in deinem Posteingang.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"external","text":"Jetzt abonnieren","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www2.criteo.com\/addressability-newsletter-de","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"posts_slider","posts_slider":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"40","desktop_bottom":"40","mobile_top":"0","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Vertieft euer Wissen zum Thema Adressierbarkeit","title_size":"h4","description":"

W\u00fcnscht ihr euch weitere Informationen zum Leben nach den Cookies? 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