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Bring Deine Kampagnen auf Erfolgskurs \u2013 mit Deep Personalization direkt zum Ziel<\/h1>\n

Schneller zur Buchung \u2013 mit den Full Funnel Advertising Solutions von Criteo. Sprecht Reisende in jeder Phase ihrer Customer Journey an: von der Flugsuche bis zur Buchung ihres Traumurlaubs.<\/p>\n

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Sprecht Reisende an, wenn sie in Buchungslaune sind<\/h4>\n

Nicht alle Reisenden sind gleich, genauso wenig wie ihre Buchungsgewohnheiten.
\nDeshalb nutzen wir KI und Commerce-Signale in Echtzeit, um hochrelevante Reisezielgruppen aufzubauen. Egal, ob sie gerade von ihrem Urlaub tr\u00e4umen, ihn planen oder buchen wollen \u2013 wir helfen euch, sie mit der richtigen Botschaft zur richtigen Zeit zu erreichen.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"","columns":"6","image":{"ID":22550,"id":22550,"title":"Travel Commerce Audiences","filename":"Travel-Commerce-Audiences-1.svg","filesize":137910,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","link":"https:\/\/www.criteo.com\/de\/industry\/travel\/travel-commerce-audiences\/","alt":"","author":"9","description":"","caption":"","name":"travel-commerce-audiences","status":"inherit","uploaded_to":22540,"date":"2025-11-04 16:27:18","modified":"2025-11-04 19:37:54","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Commerce-Audiences-1.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

\u00dcber 100 Segmente, die auf dem tats\u00e4chlichen Verhalten von Reisenden basieren<\/h6>\n

Sprecht Reiseliebhaber, Schn\u00e4ppchenj\u00e4ger und anderen Interessenten gezielt an \u2013 basierend auf ihrem tats\u00e4chlichen Surf- und Buchungsverhalten. Oder geht strategisch vor \u2013 mit Segmenten wie Hochzeitsplanern oder Outdoor-Fans.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

\u00dcberlasst die harte Arbeit der KI<\/h6>\n

Erweitert eure Reichweite mit Prospecting und Lookalike Audiences, die auf Tausenden Intent-Signalen basieren. Legt den Fokus auf Kundengewinnung, Awareness oder beides.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Baut eure ideale Zielgruppe auf<\/h6>\n

Mithilfe des Audience Builders k\u00f6nnt ihr Reiseinteressen und -verhalten ganz einfach kombinieren, um das perfekte Segment f\u00fcr eure Kampagne zu erstellen.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22485,"id":22485,"title":"icon_onsite-display","filename":"icon_onsite-display.svg","filesize":614,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","link":"https:\/\/www.criteo.com\/de\/platform\/commerce-yield\/icon_onsite-display\/","alt":"","author":"9","description":"","caption":"","name":"icon_onsite-display","status":"inherit","uploaded_to":22476,"date":"2025-09-23 15:13:26","modified":"2025-09-23 15:15:01","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":25,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","thumbnail-width":25,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","medium-width":25,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","medium_large-width":25,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","large-width":25,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","1536x1536-width":25,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","2048x2048-width":25,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","success-story-width":25,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","profile_24-width":25,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","profile_48-width":25,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","profile_96-width":25,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","profile_150-width":25,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/09\/icon_onsite-display.svg","profile_300-width":25,"profile_300-height":24}},"title":"Personalisierung","bento_boxes":[{"type":"Text and image","copy":"

Reiseinspiration, nur eine Ad entfernt<\/h4>\n

Habt ihr euch schon einmal gew\u00fcnscht, den Reisenden genau das zeigen zu k\u00f6nnen, wovon sie tr\u00e4umen?<\/p>\n

Die einen sehnen sich nach wilden Bergpfaden, die anderen lecken sich bereits bei dem Gedanken an Tapas in einem gem\u00fctlichen Caf\u00e9 gen\u00fcsslich die Lippen. Mit den Personalisierungstools von Criteo kannst du jedem genau die richtige Ad ausspielen \u2013 unabh\u00e4ngig davon, welcher Stil bevorzugt wird oder wie viel Budget vorhanden ist.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Capture real-time lifestyle signals<\/h6>\n

We know who\u2019s a foodie and who\u2019s more of the outdoorsy type, so we can tailor ads to capture specific interests at the perfect moment.<\/p>\n","columns":"6","image":{"ID":22554,"id":22554,"title":"Travel-Personalization","filename":"Travel-Personalization.svg","filesize":95512,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","link":"https:\/\/www.criteo.com\/de\/industry\/travel\/travel-personalization\/","alt":"","author":"9","description":"","caption":"","name":"travel-personalization","status":"inherit","uploaded_to":22540,"date":"2025-11-04 16:27:19","modified":"2025-11-04 19:37:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Personalization.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Lifestyle-Signale in Echtzeit erfassen<\/h6>\n

Wir wissen, wer Feinschmecker ist und wer eher der Outdoor-Typ. Somit k\u00f6nnen wir Ads genau anpassen und sie im perfekten Moment an bestimmte Interessen ausrichten.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Goodbye, R\u00e4tselraten<\/h6>\n

Unsere Commerce KI \u00fcbernimmt die harte Arbeit f\u00fcr euch und erstellt dynamische Ads aus Tausenden von Datenpunkten \u2013 ganz ohne R\u00e4tselraten.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

\u00dcberall im Ged\u00e4chtnis bleiben<\/h6>\n

Sprecht Reisende \u00fcber Display, Video, CTV, Social und weitere Kan\u00e4le an. Mit einer kanal\u00fcbergreifenden Reichweite seid ihr \u00fcberall pr\u00e4sent, wo eure Zielgruppe scrollt, klickt oder streamt.<\/p>\n","columns":"4","image":false,"stretch_image":false}]},{"image":{"ID":22091,"id":22091,"title":"Reporting","filename":"Reporting.svg","filesize":766,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","link":"https:\/\/www.criteo.com\/de\/business\/advertisers\/reporting-2\/","alt":"","author":"9","description":"","caption":"","name":"reporting-2","status":"inherit","uploaded_to":22067,"date":"2025-06-04 19:03:26","modified":"2025-06-09 20:16:37","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":24,"height":24,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","thumbnail-width":24,"thumbnail-height":24,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","medium-width":24,"medium-height":24,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","medium_large-width":24,"medium_large-height":24,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","large-width":24,"large-height":24,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","1536x1536-width":24,"1536x1536-height":24,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","2048x2048-width":24,"2048x2048-height":24,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","success-story-width":24,"success-story-height":24,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_48-width":24,"profile_48-height":24,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_96-width":24,"profile_96-height":24,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_150-width":24,"profile_150-height":24,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/06\/Reporting.svg","profile_300-width":24,"profile_300-height":24}},"title":"Full Funnel-Werbung f\u00fcr Reisen","bento_boxes":[{"type":"Text and image","copy":"

Pr\u00e4sent sein \u2013 vom ersten Klick bis zum Check-out<\/h4>\n

M\u00f6chtet ihr neue Reisende anlocken, sie dazu motivieren, wiederzukommen, oder potenzielle Buchende f\u00fcr euch gewinnen?<\/p>\n

Unser Full Funnel-Ansatz f\u00fcr Werbung unterst\u00fctzt Reise- und Touristik-Brands, die Buchungen in jeder Phase der Customer Journey zu steigern.<\/p>\n","columns":"6","image":false,"stretch_image":false},{"type":"Image Only","copy":"

Get on travelers\u2019 itinerary early<\/h6>\n

Use AI-powered targeting to upgrade your acquisition strategy. Make a lasting impression with ads that put your brand front and center for their next big adventure.<\/p>\n","columns":"6","image":{"ID":22555,"id":22555,"title":"Travel Full-funnel advertising","filename":"Travel-Full-funnel-advertising.svg","filesize":100849,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","link":"https:\/\/www.criteo.com\/de\/industry\/travel\/travel-full-funnel-advertising\/","alt":"","author":"9","description":"","caption":"","name":"travel-full-funnel-advertising","status":"inherit","uploaded_to":22540,"date":"2025-11-04 16:27:19","modified":"2025-11-04 19:37:55","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":689,"height":450,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","thumbnail-width":689,"thumbnail-height":450,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","medium-width":689,"medium-height":450,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","medium_large-width":689,"medium_large-height":450,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","large-width":689,"large-height":450,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","1536x1536-width":689,"1536x1536-height":450,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","2048x2048-width":689,"2048x2048-height":450,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","success-story-width":689,"success-story-height":450,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","profile_24-width":689,"profile_24-height":450,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","profile_48-width":689,"profile_48-height":450,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","profile_96-width":689,"profile_96-height":450,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","profile_150-width":689,"profile_150-height":450,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Travel-Full-funnel-advertising.svg","profile_300-width":689,"profile_300-height":450}},"stretch_image":false},{"type":"Text and image","copy":"

Werdet fr\u00fchzeitig ein Teil der Reiseplanung<\/h6>\n

Mit KI-gest\u00fctztem Targeting optimiert ihr eure Akquisitionsstrategie. Hinterlasst einen bleibenden Eindruck. Mit Ads, die eure Brand auf Premium Websites und Apps in Szene setzen und Reisende zu ihrem n\u00e4chsten Abenteuer inspirieren.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Verwandelt Einmal-Buchende in Vielflieger<\/h6>\n

Sorgt mit personalisierten Kampagnen daf\u00fcr, dass Reisende wiederkommen. Mithilfe von First-Party Daten erreicht ihr eure Kunden mit den richtigen Angeboten und Reisezielen zum richtigen Zeitpunkt.<\/p>\n","columns":"4","image":false,"stretch_image":false},{"type":"Text and image","copy":"

Holt (Ab-)Wanderer zur\u00fcck und inspiriert sie zur Buchung<\/h6>\n

Reiselustige stehen kaum still.<\/p>\n

Holt sie zur\u00fcck \u2013 mit dynamischen Retargeting-Kampagnen, die sie an ihre (noch nicht gebuchte) Traumreise erinnern.<\/p>\n","columns":"4","image":false,"stretch_image":false}]}]}],"apply_platform_page_styles":true}},{"acf_fc_layout":"3_info_boxes_2025","3_info_boxes_2025":{"title":"Hol dir die Insider-News f\u00fcr Werbung im Reisesektor.","subtitle":"Wie buchen Reisende im Jahr 2025? Erfahrt es in unserem Spring Travel Pulse Report.","info_boxes":[{"title":"Der Sonnenschein lockt zur Urlaubsbuchung.","description":"Von Ende Mai bis Anfang September 2024 \u00fcbertrafen Reisebuchungen die Retail-Ums\u00e4tze weltweit um durchschnittlich sechs Indexpunkte. Scheint die Sonne, liegt das Shopping auf Eis. "},{"title":"Mehr Klicks, h\u00e4rtere Picks.","description":"Reisende sehen sich vor der Buchung f\u00fcnfmal mehr Optionen f\u00fcr Hotels als f\u00fcr Fl\u00fcge an. All das versch\u00e4rft den Wettbewerb in der Hotelsuche und gibt Brands nur Sekunden, um einen bleibenden Eindruck zu hinterlassen."},{"title":"Sparsam? Ja. Urlaub zuhause? Niemals.","description":"Trotz steigender Preise k\u00f6nnen Konsumenten dem Fernweh nicht widerstehen. Unsere Daten zeigen: 50 Prozent der Reisenden weltweit geben an, dass Reisen ein wesentlicher Bestandteil ihres Lebensstils sind. "}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v5","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Lasst mit Criteo die Konkurrenz hinter euch<\/h2>\n

Ladet euch jetzt unseren neuen Report Spring Travel Pulse 2025 herunter, der auf realen Sales- und Traffic-Daten unserer globalen Brand- und Retail-Partner basiert.<\/p>\n","link":{"title":"Jetzt herunterladen [auf Englisch]","url":"https:\/\/go.criteo.com\/en\/travel-consumer-insights\/","target":"_blank"}}},{"acf_fc_layout":"top_tips_2025","top_tips_2025":{"title":"3 TOP-TIPPS F\u00dcR REISEUNTERNEHMEN","image":{"ID":22556,"id":22556,"title":"Rectangle-34624243","filename":"Rectangle-34624243.jpg","filesize":449190,"url":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243.jpg","link":"https:\/\/www.criteo.com\/de\/industry\/travel\/rectangle-34624243\/","alt":"","author":"9","description":"","caption":"","name":"rectangle-34624243","status":"inherit","uploaded_to":22540,"date":"2025-11-04 16:27:20","modified":"2025-11-04 19:37:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/de\/wp-includes\/images\/media\/default.png","width":1614,"height":1000,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-300x186.jpg","medium-width":300,"medium-height":186,"medium_large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-768x476.jpg","medium_large-width":640,"medium_large-height":397,"large":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-1024x634.jpg","large-width":640,"large-height":396,"1536x1536":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-1536x952.jpg","1536x1536-width":1536,"1536x1536-height":952,"2048x2048":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243.jpg","2048x2048-width":1614,"2048x2048-height":1000,"success-story":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-630x390.jpg","success-story-width":630,"success-story-height":390,"profile_24":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Rectangle-34624243-300x300.jpg","profile_300-width":300,"profile_300-height":300}},"tips":[{"title":"1. Die Zahl der Reisep\u00e4sse ist gestiegen und damit steigen auch die Gesch\u00e4ftschancen.","description":"Zwischen 2023 und 2024 wurden 2 Millionen US-P\u00e4sse mehr ausgegeben, was mit der starken US-Wirtschaft zusammenfiel. F\u00fcr Reise-Brands bietet der US-amerikanische Markt jetzt wichtige Wachstumschancen."},{"title":"2. Reisenden geht es vor allem um Erlebnisse.","description":"Reisende wollen ihre Zeit und ihr Budget f\u00fcr Aktivit\u00e4ten nutzen. Mit dem Destination-Based Audience Targeting von Criteo k\u00f6nnt ihr sie mit personalisierten Ads ansprechen, die Touren und Erlebnisse in den Mittelpunkt stellen."},{"title":"3. Schn\u00e4ppchenj\u00e4ger geben sich nicht zufrieden.","description":"Da die Kosten steigen, besuchen Reisende drei oder mehr Buchungsseiten, bevor sie sich entscheiden. Im Ged\u00e4chtnis bleiben ist das A und O, wenn ihr eine Buchung f\u00fcr euch entscheiden und sie nicht an den n\u00e4chstbesten Anbieter verlieren wollt."}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

Top Reise-Brands<\/i> kommen weiter mit Criteo<\/p>\n","description":"

Findet heraus, warum mehr als 17.000<\/strong> Kunden weltweit<\/strong> auf Criteo als bevorzugten Werbepartner setzen.<\/p>\n","buttons":[{"button":{"type":"external","text":"Alle Stories anzeigen","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/de\/success-stories\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"external","text":"Sales kontaktieren","link_internal":"0","link_media":false,"link_external":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"secondary","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"featured_ss":[{"ID":22190,"post_author":"169","post_date":"2025-06-13 09:37:38","post_date_gmt":"2025-06-13 09:37:38","post_content":"","post_title":"Connexia","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"connexia","to_ping":"","pinged":"","post_modified":"2025-06-16 15:06:55","post_modified_gmt":"2025-06-16 15:06:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=410044","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":22396,"post_author":"169","post_date":"2025-09-03 11:32:15","post_date_gmt":"2025-09-03 11:32:15","post_content":"","post_title":"TUI-Tealium","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tui-tealium","to_ping":"","pinged":"","post_modified":"2025-09-04 14:59:04","post_modified_gmt":"2025-09-04 14:59:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=407118","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":22373,"post_author":"169","post_date":"2025-08-21 10:50:22","post_date_gmt":"2025-08-21 10:50:22","post_content":"","post_title":"ITAKA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"itaka-2","to_ping":"","pinged":"","post_modified":"2025-08-22 00:40:38","post_modified_gmt":"2025-08-22 00:40:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.criteo.com\/?post_type=success-stories&p=414154","menu_order":0,"post_type":"success-stories","post_mime_type":"","comment_count":"0","filter":"raw"}],"open_ss_in_new_tab":false,"video_cta":"Play Video","videos":false,"attach_to_next_section":false}},{"acf_fc_layout":"faq_2025","faq_2025":{"caption":"FAQs","title":"Ihr habt Fragen? Wir haben die Antworten.","faqs":[{"faq_title":"Was ist Werbung f\u00fcr Travel?","faq_content":"

Werbung f\u00fcr Travel nutzt Daten und kreatives Storytelling, um potenzielle Reisende in jeder Phase ihrer Customer Journey anzusprechen \u2013 von der Inspiration bis zur Buchung.<\/p>\n

Das kann eine Ad f\u00fcr ein Strandresort sein oder ein Video, das Geheimtipps zeigt. Diese Ads werden ausgespielt, wo Reisende f\u00fcr ihren Urlaub recherchieren, und zwar dann, wenn sie es tun. So k\u00f6nnen Brands sowohl ihre Buchungen als auch die Awareness steigern.<\/p>\n"},{"faq_title":"Wir wissen, dass Criteo eine der wichtigsten Plattformen f\u00fcr Retailer und Brands ist. Doch wie unterst\u00fctzt ihr Reiseunternehmen?","faq_content":"

Wir haben spezielle Reisel\u00f6sungen mit einem auf diese Branche abgestimmten Algorithmus entwickelt, der auch Signale wie das Datum f\u00fcr Check-in und Check-out einbezieht. Das bedeutet, dass wir zielgenaue Ads schalten k\u00f6nnen, die Reisende dann erreichen, wenn sie am ehesten zur Buchung bereit sind.<\/p>\n"},{"faq_title":"Welche Werbestrategien funktionieren am besten f\u00fcr Reise-Brands?","faq_content":"

Ein Full Funnel-Ansatz, der Akquise, Kundenbindung und Retargeting umfasst, hilft Travel-Brands dabei, neue Kunden zu gewinnen, sie nachhaltig zu binden und sie zur erneuten Buchung zu motivieren.<\/p>\n

Mit aufmerksamkeitsstarken Ads, die hervorheben, was eure Reiseziele so unvergesslich macht, zieht ihr neue Interessenten an. Haltet sie mit personalisierten Angeboten und Treueanreizen bei der Stange. Schlie\u00dflich k\u00f6nnt ihr via Retargeting die Besucher, die bei euch gesucht, aber nicht gebucht haben, an die Reise erinnern, die sie so interessiert hat.<\/p>\n"},{"faq_title":"Warum braucht die Reise- und Touristikbranche Werbung?","faq_content":"

In der Reise- und Touristikbranche gibt es ein massives \u00dcberangebot. Dabei springen Reisende bei der Suche nach den besten Angeboten zwischen verschiedenen Websites und Ger\u00e4ten hin und her. Werbung tr\u00e4gt dazu bei, dass eure Brand w\u00e4hrend der gesamten Customer Journey sichtbar und relevant bleibt.<\/p>\n

Mithilfe der KI-Engine von Criteo k\u00f6nnt ihr in jeder Phase des Sales-Funnels die richtigen Reisenden ansprechen und aus einem zersplitterten Buchungsverhalten einen vorhersehbaren \u2013 und damit profitablen \u2013 Buchungspfad machen. Das bedeutet effizientere Werbeinvestitionen, mehr Performance und ein gro\u00dfes Potenzial, eure Ziele zu erreichen.<\/p>\n"},{"faq_title":"What are some best practices for digital advertising in tourism?","faq_content":"

Kombiniert eure First-Party Daten mit der KI von Criteo, um zielgenaue Werbung auszuspielen, wo immer Reisewillige surfen \u2013 via Display, Video und Social sowie mit Always-on-Strategien, um vor, w\u00e4hrend und nach der Reise pr\u00e4sent zu sein.<\/p>\n

M\u00f6chtet ihr das Fernweh fr\u00fch wecken? Kombiniert eure hochwertigen Zielgruppen mit kontextbezogenem Premium-Inventar, damit eure Brand den Reisenden genau dann angezeigt wird, wenn sie nach touristischen Inspirationen und Traumreisen schauen. Dann passt ihr jede Botschaft an die Absicht, den Ort und den Zeitpunkt an, verpackt sie in aufmerksamkeitsstarke Creatives \u2013 und behaltet dazu die jeweilige Saison im Auge.<\/p>\n

Ihr trackt ROAS, Conversions und Interaktionen, stimmt euren Werbe-Mix immer wieder neu ab und beobachtet, wie die Performance steigt.<\/p>\n"}]}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

Wechselt mit Criteo auf die \u00dcberholspur des Wachstums<\/h2>\n

Wollt ihr erleben, wie die Interaktionen mit eurer Brand ebenso steigen wie eure Sales?<\/p>\n","link":{"title":"Sales kontaktieren","url":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","target":""}}}],"additional_code":"","strip_the_header":false,"header_buttons_override":[{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"button":{"type":"internal","text":"","link_internal":"0","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"override_buttons":false},"yoast_head":"\nMarketing-L\u00f6sungen f\u00fcr die Travel-Brands | DE - 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