{"id":29969,"date":"2020-08-31T09:56:35","date_gmt":"2020-08-31T13:56:35","guid":{"rendered":"https:\/\/www.criteo.com\/?post_type=glossary&#038;p=29969"},"modified":"2025-11-05T11:25:12","modified_gmt":"2025-11-05T16:25:12","slug":"retargeting","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/","title":{"rendered":"Retargeting"},"featured_media":0,"template":"","class_list":{"0":"post-29969","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-r","6":"criteo-solution-dynamic-retargeting","7":"criteo-platform-commerce-growth"},"acf":{"stae_popup_enable":false,"abbr":"","term_description":"<p>Retargeting is a digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted, reminding them of products they viewed to encourage a purchase.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><span data-contrast=\"auto\">In this guide, we\u2019ll break down how retargeting works, why it\u2019s important for marketers, and how to launch your first campaign. Whether you\u2019re new to digital advertising or optimizing your current strategy, consider this your Retargeting 101.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2>What is retargeting?<\/h2>\n<p><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\"><b>Short definition:<\/b> Retargeting is a digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted, reminding them of products they viewed to encourage a purchase.<\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> a friendly reminder that says: <\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\">\u201cStill interested? <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> what you were looking at, and <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">maybe a<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> little more.\u201d<\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\"> By re-engaging shoppers across channels, retargeting increases the chances <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">they\u2019ll<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> return and convert.\u00a0<\/span><\/span><span class=\"EOP SCXW12810479 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"NormalTextRun SCXW17332618 BCX0\">Retargeting vs. <\/span><span class=\"NormalTextRun SCXW17332618 BCX0\">R<\/span><span class=\"NormalTextRun SCXW17332618 BCX0\">emarketing<\/span><\/h2>\n<p><span class=\"TextRun SCXW216297698 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216297698 BCX0\">These terms<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> are sometimes used interchangeably, but in most marketing circles, <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">the<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">re&#8217;s<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> a difference<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">. Both <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW216297698 BCX0\">aim<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> to convert a site visitor who <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">hasn\u2019t<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> yet bought<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">, but <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> the outreach method that differs.<\/span><\/span><span class=\"EOP SCXW216297698 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Retargeting<\/span><\/b><span data-contrast=\"auto\"> uses display or native ads across websites, apps, and social platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Remarketing <\/span><\/b><span data-contrast=\"auto\">relies on email campaigns, such as cart-abandon emails or personalized upsell offers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span class=\"TextRun MacChromeBold SCXW189521250 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189521250 BCX0\">Why <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">retargeting <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">matters <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">today<\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">:<\/span><\/span><\/strong><span class=\"TextRun SCXW189521250 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW189521250 BCX0\">Today\u2019s shopper journey is more fragmented than ever\u2014spanning multiple sites, devices, and apps. Retargeting allows advertisers to reconnect with high-intent users at the right moment, so budgets <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">aren\u2019t<\/span><span class=\"NormalTextRun SCXW189521250 BCX0\"> wasted on cold leads.<\/span><\/span><span class=\"EOP SCXW189521250 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun MacChromeBold SCXW173466565 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW173466565 BCX0\" data-ccp-parastyle=\"heading 2\">How retargeting works step\u2011by\u2011step<\/span><\/span><span class=\"EOP SCXW173466565 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The mechanics of retargeting can feel abstract, so let\u2019s make it tangible with a real-world example. Meet <\/span><b><span data-contrast=\"auto\">Kim<\/span><\/b><span data-contrast=\"auto\">, a shopper exploring her options online.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kim browses your website from her laptop, checking out a few products she likes. But like most shoppers, she leaves without adding anything to her cart. A few days later, while scrolling on her phone, Kim sees an ad featuring the exact products she viewed\u2014plus a few related items she hadn\u2019t discovered yet. The ad feels relevant, not random. Kim remembers your brand, clicks the ad, and completes her purchase.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is retargeting in action: Establishing touch points after someone leaves your site to bring them back at just the right moment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415266,"id":415266,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-03-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","filesize":106437,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-03-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-03-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:02","modified":"2025-09-25 19:44:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Types of retargeting ads<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Retargeting isn\u2019t limited to banner ads on websites. It spans multiple formats and channels so you can meet your customers wherever they are:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Pixel-Based Retargeting: <\/span><\/b><span data-contrast=\"auto\">Uses a tracking pixel to serve ads instantly after a visit.<\/span>\n<ul>\n<li><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">(<\/span><i><span data-contrast=\"auto\">Static<\/span><\/i><span data-contrast=\"auto\">: Same creative for all users.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><i><span data-contrast=\"auto\">Dynamic<\/span><\/i><span data-contrast=\"auto\">: Ads adapt automatically to show specific products, prices, or availability.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b><span data-contrast=\"auto\">List-Based Retargeting<\/span><\/b><span data-contrast=\"auto\">: Uploads CRM or email lists to retarget known contacts across platforms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/search-vs-site-retargeting\/\"><b><span data-contrast=\"none\">Search Retargeting<\/span><\/b><\/a><span data-contrast=\"auto\">: Targets people based on past search behavior, even if they haven\u2019t visited your site.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/social-media-retargeting-how-it-works-and-why-you-need-it\/\"><b><span data-contrast=\"none\">Social Retargeting<\/span><\/b><\/a><span data-contrast=\"auto\">: Re-engages site visitors on platforms like Facebook, Instagram, or TikTok using native ad formats.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Benefits of retargeting<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Marketers love retargeting for one simple reason: it works. It\u2019s one of those tactics that feels like having a superpower in your toolbox. Here\u2019s why:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Boosts brand recall: <\/span><\/b><span data-contrast=\"auto\">Shoppers rarely buy on the first visit. Retargeting keeps your brand in their line of sight, sparking recognition and trust every time they scroll.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Drives conversions: <\/span><\/b><span data-contrast=\"auto\">Nothing beats the thrill of turning \u201cjust browsing\u201d into \u201ccheckout complete.\u201d Retargeting helps you catch people exactly when they\u2019re ready to act.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Maximizes ROI (and makes budgets smile)<\/span><\/b><span data-contrast=\"auto\">: Every marketing dollar works harder when you aim it at warm leads. Retargeting keeps wasted spend to a minimum and results to a maximum.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Follows the shopper journey everywhere: <\/span><\/b><span data-contrast=\"auto\">Mobile at breakfast, desktop at lunch, tablet at night\u2014retargeting connects the dots so your brand feels consistent across every device.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalizes every interaction: <\/span><\/b><span data-contrast=\"auto\">With dynamic creative, each shopper gets ads tailored just for them. Think: <\/span><i><span data-contrast=\"auto\">\u201cHey, we saved this just for you.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Supports the full funnel: <\/span><\/b><span data-contrast=\"auto\">Yes, retargeting is about closing the sale. But it also builds awareness, nurtures consideration, and even drives repeat purchases.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How much does retargeting cost?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">There isn\u2019t a single price tag for retargeting. It depends on your ad placements, targeting approach, and platform. Most campaigns use one of two pricing models:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">CPM (Cost Per Mille)<\/span><\/b><span data-contrast=\"auto\">: Pay per 1,000 ad impressions. This model is good for building awareness but doesn\u2019t guarantee clicks or conversions. If your ad lands below the fold, you might pay for an impression no one actually saw.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">CPC (Cost Per Click)<\/span><\/b><span data-contrast=\"auto\">: Pay only when someone clicks. This model is ideal for performance-driven campaigns, where your goal is measurable actions like purchases or sign-ups.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Retargeting campaign examples<\/span><\/b><\/h2>\n<p aria-level=\"2\"><span class=\"TextRun SCXW225890038 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW225890038 BCX0\">Here are some examples of retargeting in action:<\/span><\/span><span class=\"EOP SCXW225890038 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415268,"id":415268,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-01-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","filesize":146075,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-01-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-01-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:14","modified":"2025-09-25 19:44:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How to set up a retargeting campaign<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Think of retargeting like building a smart feedback loop. Here&#8217;s how to set one up:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Choose your platforms<\/span><\/b><span data-contrast=\"auto\">: Decide where your ads will run: on Google, the open web, social media, or across all channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Segment your audience<\/span><\/b><span data-contrast=\"auto\">: Group users by intent or recency. This ensures your ads feel relevant and timely.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Create compelling creatives<\/span><\/b><span data-contrast=\"auto\">: Use <\/span><a href=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/dynamic-creative-optimization\/\"><span data-contrast=\"none\">Dynamic Creative Optimizatio<\/span><\/a><span data-contrast=\"none\">n<\/span><span data-contrast=\"auto\"> (DCO) to tailor visuals and messaging for each segment.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Optimize frequency and placements<\/span><\/b><span data-contrast=\"auto\">: Cap how often ads appear and test placements to keep ads visible but not overwhelming.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Leverage smart technology<\/span><\/b><span data-contrast=\"auto\">: Use AI-driven platforms that adapt in real time, recommending relevant products beyond recent views and predicting conversion moments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Track and refine<\/span><\/b><span data-contrast=\"auto\">: Continuously monitor performance, run A\/B tests, and refine campaigns based on results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Common mistakes to avoid<\/span><\/b><\/h2>\n<p aria-level=\"2\"><span class=\"TextRun SCXW239941304 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239941304 BCX0\">Even experienced marketers can stumble. <\/span><span class=\"NormalTextRun SCXW239941304 BCX0\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW239941304 BCX0\"> a guide to keep retargeting campaigns sharp:<\/span><\/span><span class=\"EOP SCXW239941304 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415267,"id":415267,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-02-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","filesize":132373,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-02-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-02-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:11","modified":"2025-09-25 19:44:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Retargeting FAQ<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">We know retargeting can feel a bit mysterious if you\u2019re new to it. Here are answers to the most common questions marketers ask before getting started:<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Does retargeting work for small businesses?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Absolutely. In fact, it\u2019s one of the most cost-effective ways for SMBs to increase conversions. Even with modest budgets, retargeting focuses on audiences most likely to buy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: How long should I run a retargeting campaign?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It depends on your sales cycle. Many campaigns run for 7\u201330 days, but the key is to test duration and frequency caps to avoid oversaturation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Is retargeting the same as prospecting?<\/span><\/b><br \/>\n<span data-contrast=\"auto\"> No. Retargeting reconnects with existing visitors, while prospecting introduces your brand to new audiences who share similar traits to your best customers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Do retargeting ads \u201cfollow\u201d people forever?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No. Smart platforms respect user consent and privacy. Frequency caps and burn windows ensure ads don\u2019t overstay their welcome.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Can I retarget across devices?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yes, with the right technology. Advanced platforms can connect identities across mobile, desktop, and tablet, ensuring a seamless cross-device experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Make retargeting work for you<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Retargeting helps brands maximize performance by re-engaging users who are already familiar with their brand. When done right, it boosts conversions, reduces wasted ad spend, and creates more meaningful customer journeys.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to go beyond the basics? Explore how Criteo\u2019s commerce data and AI power full-funnel performance marketing across channels on our blog.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><span data-contrast=\"auto\">In this guide, we\u2019ll break down how retargeting works, why it\u2019s important for marketers, and how to launch your first campaign. Whether you\u2019re new to digital advertising or optimizing your current strategy, consider this your Retargeting 101.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2>What is retargeting?<\/h2>\n<p><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\"><b>Short definition:<\/b> Retargeting is a digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted, reminding them of products they viewed to encourage a purchase.<\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">It\u2019s<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> a friendly reminder that says: <\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\">\u201cStill interested? <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> what you were looking at, and <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">maybe a<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> little more.\u201d<\/span><\/span><span class=\"TextRun SCXW12810479 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW12810479 BCX0\"> By re-engaging shoppers across channels, retargeting increases the chances <\/span><span class=\"NormalTextRun SCXW12810479 BCX0\">they\u2019ll<\/span><span class=\"NormalTextRun SCXW12810479 BCX0\"> return and convert.\u00a0<\/span><\/span><span class=\"EOP SCXW12810479 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"NormalTextRun SCXW17332618 BCX0\">Retargeting vs. <\/span><span class=\"NormalTextRun SCXW17332618 BCX0\">R<\/span><span class=\"NormalTextRun SCXW17332618 BCX0\">emarketing<\/span><\/h2>\n<p><span class=\"TextRun SCXW216297698 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216297698 BCX0\">These terms<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> are sometimes used interchangeably, but in most marketing circles, <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">the<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">re&#8217;s<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> a difference<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">. Both <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW216297698 BCX0\">aim<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> to convert a site visitor who <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">hasn\u2019t<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> yet bought<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">, but <\/span><span class=\"NormalTextRun SCXW216297698 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW216297698 BCX0\"> the outreach method that differs.<\/span><\/span><span class=\"EOP SCXW216297698 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Retargeting<\/span><\/b><span data-contrast=\"auto\"> uses display or native ads across websites, apps, and social platforms.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Remarketing <\/span><\/b><span data-contrast=\"auto\">relies on email campaigns, such as cart-abandon emails or personalized upsell offers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><span class=\"TextRun MacChromeBold SCXW189521250 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189521250 BCX0\">Why <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">retargeting <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">matters <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">today<\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">:<\/span><\/span><\/strong><span class=\"TextRun SCXW189521250 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW189521250 BCX0\">Today\u2019s shopper journey is more fragmented than ever\u2014spanning multiple sites, devices, and apps. Retargeting allows advertisers to reconnect with high-intent users at the right moment, so budgets <\/span><span class=\"NormalTextRun SCXW189521250 BCX0\">aren\u2019t<\/span><span class=\"NormalTextRun SCXW189521250 BCX0\"> wasted on cold leads.<\/span><\/span><span class=\"EOP SCXW189521250 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun MacChromeBold SCXW173466565 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW173466565 BCX0\" data-ccp-parastyle=\"heading 2\">How retargeting works step\u2011by\u2011step<\/span><\/span><span class=\"EOP SCXW173466565 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The mechanics of retargeting can feel abstract, so let\u2019s make it tangible with a real-world example. Meet <\/span><b><span data-contrast=\"auto\">Kim<\/span><\/b><span data-contrast=\"auto\">, a shopper exploring her options online.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kim browses your website from her laptop, checking out a few products she likes. But like most shoppers, she leaves without adding anything to her cart. A few days later, while scrolling on her phone, Kim sees an ad featuring the exact products she viewed\u2014plus a few related items she hadn\u2019t discovered yet. The ad feels relevant, not random. Kim remembers your brand, clicks the ad, and completes her purchase.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is retargeting in action: Establishing touch points after someone leaves your site to bring them back at just the right moment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415266,"id":415266,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-03-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","filesize":106437,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-03-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-03-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:02","modified":"2025-09-25 19:44:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-03-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Types of retargeting ads<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Retargeting isn\u2019t limited to banner ads on websites. It spans multiple formats and channels so you can meet your customers wherever they are:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Pixel-Based Retargeting: <\/span><\/b><span data-contrast=\"auto\">Uses a tracking pixel to serve ads instantly after a visit.<\/span>\n<ul>\n<li><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">(<\/span><i><span data-contrast=\"auto\">Static<\/span><\/i><span data-contrast=\"auto\">: Same creative for all users.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><i><span data-contrast=\"auto\">Dynamic<\/span><\/i><span data-contrast=\"auto\">: Ads adapt automatically to show specific products, prices, or availability.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b><span data-contrast=\"auto\">List-Based Retargeting<\/span><\/b><span data-contrast=\"auto\">: Uploads CRM or email lists to retarget known contacts across platforms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/search-vs-site-retargeting\/\"><b><span data-contrast=\"none\">Search Retargeting<\/span><\/b><\/a><span data-contrast=\"auto\">: Targets people based on past search behavior, even if they haven\u2019t visited your site.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.criteo.com\/blog\/social-media-retargeting-how-it-works-and-why-you-need-it\/\"><b><span data-contrast=\"none\">Social Retargeting<\/span><\/b><\/a><span data-contrast=\"auto\">: Re-engages site visitors on platforms like Facebook, Instagram, or TikTok using native ad formats.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Benefits of retargeting<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Marketers love retargeting for one simple reason: it works. It\u2019s one of those tactics that feels like having a superpower in your toolbox. Here\u2019s why:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Boosts brand recall: <\/span><\/b><span data-contrast=\"auto\">Shoppers rarely buy on the first visit. Retargeting keeps your brand in their line of sight, sparking recognition and trust every time they scroll.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Drives conversions: <\/span><\/b><span data-contrast=\"auto\">Nothing beats the thrill of turning \u201cjust browsing\u201d into \u201ccheckout complete.\u201d Retargeting helps you catch people exactly when they\u2019re ready to act.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Maximizes ROI (and makes budgets smile)<\/span><\/b><span data-contrast=\"auto\">: Every marketing dollar works harder when you aim it at warm leads. Retargeting keeps wasted spend to a minimum and results to a maximum.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Follows the shopper journey everywhere: <\/span><\/b><span data-contrast=\"auto\">Mobile at breakfast, desktop at lunch, tablet at night\u2014retargeting connects the dots so your brand feels consistent across every device.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalizes every interaction: <\/span><\/b><span data-contrast=\"auto\">With dynamic creative, each shopper gets ads tailored just for them. Think: <\/span><i><span data-contrast=\"auto\">\u201cHey, we saved this just for you.\u201d<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"36\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Supports the full funnel: <\/span><\/b><span data-contrast=\"auto\">Yes, retargeting is about closing the sale. But it also builds awareness, nurtures consideration, and even drives repeat purchases.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How much does retargeting cost?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">There isn\u2019t a single price tag for retargeting. It depends on your ad placements, targeting approach, and platform. Most campaigns use one of two pricing models:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">CPM (Cost Per Mille)<\/span><\/b><span data-contrast=\"auto\">: Pay per 1,000 ad impressions. This model is good for building awareness but doesn\u2019t guarantee clicks or conversions. If your ad lands below the fold, you might pay for an impression no one actually saw.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">CPC (Cost Per Click)<\/span><\/b><span data-contrast=\"auto\">: Pay only when someone clicks. This model is ideal for performance-driven campaigns, where your goal is measurable actions like purchases or sign-ups.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Retargeting campaign examples<\/span><\/b><\/h2>\n<p aria-level=\"2\"><span class=\"TextRun SCXW225890038 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW225890038 BCX0\">Here are some examples of retargeting in action:<\/span><\/span><span class=\"EOP SCXW225890038 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415268,"id":415268,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-01-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","filesize":146075,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-01-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-01-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:14","modified":"2025-09-25 19:44:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-01-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">How to set up a retargeting campaign<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Think of retargeting like building a smart feedback loop. Here&#8217;s how to set one up:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Choose your platforms<\/span><\/b><span data-contrast=\"auto\">: Decide where your ads will run: on Google, the open web, social media, or across all channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Segment your audience<\/span><\/b><span data-contrast=\"auto\">: Group users by intent or recency. This ensures your ads feel relevant and timely.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Create compelling creatives<\/span><\/b><span data-contrast=\"auto\">: Use <\/span><a href=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/dynamic-creative-optimization\/\"><span data-contrast=\"none\">Dynamic Creative Optimizatio<\/span><\/a><span data-contrast=\"none\">n<\/span><span data-contrast=\"auto\"> (DCO) to tailor visuals and messaging for each segment.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Optimize frequency and placements<\/span><\/b><span data-contrast=\"auto\">: Cap how often ads appear and test placements to keep ads visible but not overwhelming.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Leverage smart technology<\/span><\/b><span data-contrast=\"auto\">: Use AI-driven platforms that adapt in real time, recommending relevant products beyond recent views and predicting conversion moments.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Track and refine<\/span><\/b><span data-contrast=\"auto\">: Continuously monitor performance, run A\/B tests, and refine campaigns based on results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Common mistakes to avoid<\/span><\/b><\/h2>\n<p aria-level=\"2\"><span class=\"TextRun SCXW239941304 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239941304 BCX0\">Even experienced marketers can stumble. <\/span><span class=\"NormalTextRun SCXW239941304 BCX0\">Here\u2019s<\/span><span class=\"NormalTextRun SCXW239941304 BCX0\"> a guide to keep retargeting campaigns sharp:<\/span><\/span><span class=\"EOP SCXW239941304 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":415267,"id":415267,"title":"Web images What Is Retargeting & How Does It Work [Design] v3-02-min","filename":"Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","filesize":132373,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","link":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/web-images-what-is-retargeting-how-does-it-work-design-v3-02-min\/","alt":"","author":"9","description":"","caption":"","name":"web-images-what-is-retargeting-how-does-it-work-design-v3-02-min","status":"inherit","uploaded_to":29969,"date":"2025-09-25 19:44:11","modified":"2025-09-25 19:44:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min.jpg","2048x2048-width":1200,"2048x2048-height":1200,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-630x630.jpg","success-story-width":630,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2020\/08\/Web-images-What-Is-Retargeting-How-Does-It-Work-Design-v3-02-min-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Retargeting FAQ<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">We know retargeting can feel a bit mysterious if you\u2019re new to it. Here are answers to the most common questions marketers ask before getting started:<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Does retargeting work for small businesses?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Absolutely. In fact, it\u2019s one of the most cost-effective ways for SMBs to increase conversions. Even with modest budgets, retargeting focuses on audiences most likely to buy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: How long should I run a retargeting campaign?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It depends on your sales cycle. Many campaigns run for 7\u201330 days, but the key is to test duration and frequency caps to avoid oversaturation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Is retargeting the same as prospecting?<\/span><\/b><br \/>\n<span data-contrast=\"auto\"> No. Retargeting reconnects with existing visitors, while prospecting introduces your brand to new audiences who share similar traits to your best customers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Do retargeting ads \u201cfollow\u201d people forever?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No. Smart platforms respect user consent and privacy. Frequency caps and burn windows ensure ads don\u2019t overstay their welcome.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Q: Can I retarget across devices?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yes, with the right technology. Advanced platforms can connect identities across mobile, desktop, and tablet, ensuring a seamless cross-device experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Make retargeting work for you<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:299,&quot;335559739&quot;:299,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Retargeting helps brands maximize performance by re-engaging users who are already familiar with their brand. When done right, it boosts conversions, reduces wasted ad spend, and creates more meaningful customer journeys.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to go beyond the basics? Explore how Criteo\u2019s commerce data and AI power full-funnel performance marketing across channels on our blog.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n"}]},"anchor":"retargeting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Retargeting? How It Works &amp; Why It Matters<\/title>\n<meta name=\"description\" content=\"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Retargeting? How It Works &amp; Why It Matters\" \/>\n<meta property=\"og:description\" content=\"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T16:25:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/\",\n\t            \"name\": \"What is Retargeting? How It Works & Why It Matters\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#website\"\n\t            },\n\t            \"datePublished\": \"2020-08-31T13:56:35+00:00\",\n\t            \"dateModified\": \"2025-11-05T16:25:12+00:00\",\n\t            \"description\": \"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Glossary\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/digital-advertising-glossary\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Retargeting\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/\",\n\t            \"name\": \"Criteo\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"en-US\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"en-US\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Retargeting? How It Works & Why It Matters","description":"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/","og_locale":"en_US","og_type":"article","og_title":"What is Retargeting? How It Works & Why It Matters","og_description":"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.","og_url":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/","og_site_name":"Criteo","article_modified_time":"2025-11-05T16:25:12+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/","url":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/","name":"What is Retargeting? How It Works & Why It Matters","isPartOf":{"@id":"https:\/\/www.criteo.com\/#website"},"datePublished":"2020-08-31T13:56:35+00:00","dateModified":"2025-11-05T16:25:12+00:00","description":"Digital ad strategy that shows personalized ads to users who\u2019ve previously engaged with a brand but haven\u2019t converted.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/digital-advertising-glossary\/retargeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/www.criteo.com\/digital-advertising-glossary\/"},{"@type":"ListItem","position":3,"name":"Retargeting"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/#website","url":"https:\/\/www.criteo.com\/","name":"Criteo","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg","contentUrl":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/02\/criteo-logo-orange.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/glossary\/29969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/types\/glossary"}],"version-history":[{"count":28,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/glossary\/29969\/revisions"}],"predecessor-version":[{"id":415868,"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/glossary\/29969\/revisions\/415868"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/wp-json\/wp\/v2\/media?parent=29969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}