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1. First-Party Data<\/h3>\n

In a world without third-party cookies, first-party data is king.<\/p>\n

At Criteo we\u2019ve already built a unique shopper graph across both the demand and supply side. This enables privacy-safe activation via solutions like hashed emails at scale\u2014and maintains 1:1 addressability across the ecosystem.<\/p>\n

2. Google Privacy Sandbox<\/h3>\n

We\u2019ve been a leading partner of the Google Chrome team since the earliest days of the Privacy Sandbox<\/a>.<\/p>\n

This partnership ensures we can enable retargeting, interest-based advertising, and measurement across 63% of global browser traffic\u2014and all without third-party cookies.<\/p>\n

3. Closed Environments<\/h3>\n

With retail and social media audiences, you get the best of both worlds with Criteo.<\/p>\n

Our strategy connects partners to audiences from 200+ retailers via our Retail Media Network\u2014as well as millions of logged-in users on social platforms like Meta.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":[{"icon":false,"title":"What It Takes to Build a Retail Media Network","description":"For retailers wondering how to build a retail media network, our CRO, Brian Gleason, has insights for retailers of all sizes to consider.","url":"https:\/\/www.criteo.com\/blog\/what-it-takes-to-build-a-retail-media-network\/","custom_link_text":"","open_in_new_tab":false},{"icon":false,"title":"Retail Onsite Display is a Hot Strategy You Aren\u2019t Using, But Should Be","description":"Retail onsite display is the online equivalent of shelf-talkers and POS displays in physical stores. 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With so many solutions out there, you might be feeling some analysis paralysis.<\/p>\n

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Ad inventory is much more valuable when advertisers know which audiences they\u2019re reaching.<\/p>\n

Without a robust addressability solution, advertisers will be in the dark, meaning media owner revenue is at risk. At Criteo, we built our strategy to support media owners by preserving the value of their inventory to maintain the monetization they rely on.<\/p>\n","link_list":[{"link":{"title":"Learn more about addressability for media owners","url":"https:\/\/www.criteo.com\/solutions\/addressability\/publishers\/","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":393788,"id":393788,"title":"23-Addressability-Headers-Brands","filename":"23-Addressability-Headers-Brands.png","filesize":131872,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands.png","link":"https:\/\/www.criteo.com\/solutions\/addressability\/23-addressability-headers-brands\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-brands","status":"inherit","uploaded_to":391233,"date":"2024-01-09 14:39:22","modified":"2024-01-09 14:39:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Brands-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Brands","description":"

For brands, it\u2019s all about delivering the right message, to the right person, at the right time.<\/p>\n

By safeguarding tools like frequency capping, measurement, and creative personalization\u2014without compromising performance\u2014our addressability solutions help brands to keep doing what they do best.<\/p>\n","link_list":[{"link":{"title":"Learn more about addressability for brands","url":"https:\/\/www.criteo.com\/solutions\/addressability\/brands\/","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":393786,"id":393786,"title":"23-Addressability-Headers-Retailers","filename":"23-Addressability-Headers-Retailers.png","filesize":128167,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers.png","link":"https:\/\/www.criteo.com\/solutions\/addressability\/23-addressability-headers-retailers\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-retailers","status":"inherit","uploaded_to":391233,"date":"2024-01-09 14:39:12","modified":"2024-01-09 14:39:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Retailers-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Retailers ","description":"

With the ability to operate on both the demand and supply side, retailers occupy a unique corner of our ecosystem.<\/p>\n

But whether monetizing data assets or looking to drive measurable performance for their own campaigns, retailers need robust addressability solutions to maintain revenue streams\u2014and create new ones.<\/p>\n","link_list":[{"link":{"title":"Learn more about addressability for retailers","url":"https:\/\/www.criteo.com\/solutions\/addressability\/retailers\/","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"media_type":"image","image":{"ID":393789,"id":393789,"title":"23-Addressability-Headers-Agencies","filename":"23-Addressability-Headers-Agencies.png","filesize":130042,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies.png","link":"https:\/\/www.criteo.com\/solutions\/addressability\/23-addressability-headers-agencies\/","alt":"","author":"9","description":"","caption":"","name":"23-addressability-headers-agencies","status":"inherit","uploaded_to":391233,"date":"2024-01-09 14:39:26","modified":"2024-01-09 14:39:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1501,"height":701,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-300x140.png","medium-width":300,"medium-height":140,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-768x359.png","medium_large-width":640,"medium_large-height":299,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-1024x478.png","large-width":640,"large-height":299,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies.png","1536x1536-width":1501,"1536x1536-height":701,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies.png","2048x2048-width":1501,"2048x2048-height":701,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-630x294.png","success-story-width":630,"success-story-height":294,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2024\/01\/23-Addressability-Headers-Agencies-300x300.png","profile_300-width":300,"profile_300-height":300}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"Agencies","description":"

Delivering\u2014and proving\u2014value for clients in the post-cookie age will be a challenge.<\/p>\n

With Criteo\u2019s solutions, agencies can continue to report on key metrics like ROAS, even in cookie-compromised environments.<\/p>\n","link_list":[{"link":{"title":"Learn more about addressability for agencies","url":"https:\/\/www.criteo.com\/solutions\/addressability\/agencies\/","target":"_blank"},"icon":false}],"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}}],"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"single_success_story","single_success_story":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"0","mobile_top":"","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"logo":{"ID":383751,"id":383751,"title":"Slate ss logo-min","filename":"Slate-ss-logo-min.png","filesize":12176,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min.png","link":"https:\/\/www.criteo.com\/success-stories\/slate\/slate-ss-logo-min\/","alt":"","author":"9","description":"","caption":"","name":"slate-ss-logo-min","status":"inherit","uploaded_to":383750,"date":"2023-06-28 21:32:44","modified":"2023-06-28 21:32:53","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":1000,"height":309,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-300x93.png","medium-width":300,"medium-height":93,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-768x237.png","medium_large-width":640,"medium_large-height":198,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min.png","large-width":640,"large-height":198,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min.png","1536x1536-width":1000,"1536x1536-height":309,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min.png","2048x2048-width":1000,"2048x2048-height":309,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-630x195.png","success-story-width":630,"success-story-height":195,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2023\/06\/Slate-ss-logo-min-300x300.png","profile_300-width":300,"profile_300-height":300}},"stat_number":"138%","stat_description":"Increased CPMs for Safari traffic","button":{"type":"internal","text":"Customer Story","link_internal":"https:\/\/www.criteo.com\/success-stories\/slate\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"quote":"\u201cWe partnered with Criteo to monetize our inventory more effectively in cookieless environments. We are thrilled with this progress and will continue to work together with strategic partners like Criteo to navigate the future state of high-value, personalized advertising.\u201d","quote_author":"Molly Gallagher","quote_author_title":"Senior Manager, Programmatic Revenue at Slate"}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Ocean"},"background_gradient":"26235B","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"54","desktop_bottom":"54","mobile_top":"54","mobile_bottom":"54"},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"180","desktop_bottom_margin":"180","mobile_top_margin":"160","mobile_bottom_margin":"160"}},"full_wide_block":false,"title":"

Want to stay in the loop?<\/h4>\n

The addressability landscape can change rapidly. That\u2019s why we created our regular Addressability Newsletter. Sign up now and you\u2019ll get all the latest news and developments in addressability\u2014from within Criteo and the wider industry\u2014right to your inbox.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"external","text":"Subscribe now ","link_internal":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_media":false,"link_external":"https:\/\/www2.criteo.com\/addressability-newsletter","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":["Open in a new tab"],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"posts_slider","posts_slider":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"0","desktop_bottom":"0","mobile_top":"0","mobile_bottom":"0"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Dig deeper on addressability ","title_size":"h4","description":"

Want to learn more about life beyond the cookie? 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