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Right-size your spend on growth<\/h6>\n

It costs five times more to win a new customer than to keep one, yet many brands still lean too heavily on acquisition. Balance both for better results.<\/p>\n","bulletts":false,"stats":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},{"text_block":"

Avoid the 90-day trap<\/h6>\n

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There\u2019s no crystal ball<\/h6>\n

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Put your first-party data to work<\/h5>\n

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Campaigns that get smarter with every purchase<\/h5>\n

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Say goodbye to guesswork<\/h5>\n

Go beyond basic segments with AI-powered targeting rooted in real shopping behavior. Whether it\u2019s reactivating lapsed buyers or rewarding loyal ones, Criteo\u2019s Commerce Audiences help you find, engage, and grow the customers that matter most.<\/p>\n","columns":"6","image":{"ID":415560,"id":415560,"title":"guesswork","filename":"guesswork.svg","filesize":19977,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","link":"https:\/\/www.criteo.com\/solutions\/customer-retention\/guesswork\/","alt":"","author":"9","description":"","caption":"","name":"guesswork","status":"inherit","uploaded_to":415491,"date":"2025-10-15 14:25:32","modified":"2025-10-15 14:25:32","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":665,"height":204,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","thumbnail-width":665,"thumbnail-height":204,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","medium-width":665,"medium-height":204,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","medium_large-width":665,"medium_large-height":204,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","large-width":665,"large-height":204,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","1536x1536-width":665,"1536x1536-height":204,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","2048x2048-width":665,"2048x2048-height":204,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","success-story-width":665,"success-story-height":204,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","profile_24-width":665,"profile_24-height":204,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","profile_48-width":665,"profile_48-height":204,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","profile_96-width":665,"profile_96-height":204,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","profile_150-width":665,"profile_150-height":204,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/10\/guesswork.svg","profile_300-width":665,"profile_300-height":204}},"stretch_image":false}]}]}],"apply_platform_page_styles":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"Better targeting starts at home ","subtitle":"Use your first-party data to connect, convert, and keep customers coming back. ","add_labels":false,"info_boxes":[{"label":"","title":"Customer Data Platforms (CDPs) ","description":"Connect Segment, mParticle, Tealium, and more for instant audience activation. "},{"label":"","title":"CRM and email integrations ","description":"Upload lists from Klaviyo, Bluecore, Mailchimp, and HubSpot with 70%+ match rates. "},{"label":"","title":"Event-based segmentation","description":"Capture live shopper actions with OneTag to build dynamic, responsive audiences. "},{"label":"","title":"Offline data integration ","description":"Upload in-store transactions and offline signals via API or secure file upload. "}]}},{"acf_fc_layout":"three_success_stories_2025","three_success_stories_2025":{"type":"Success Story","title":"

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The latest strategies, trends, and technical resources you need to grow loyalty and repeat revenue.<\/p>\n","description_font_size":"default"}},"button_on_hover":false,"boxes":[{"type":"Help Center","title":"What's new?","description":"Get up to date with the latest and greatest updates to Commerce Growth. ","link":{"title":"Go now","url":"https:\/\/help.criteo.com\/kb\/en\/whats-new-432083","target":"_blank"}},{"type":"Resource","title":"Addressability","description":"Read up on Criteo\u2019s approach to the ever-changing world of addressability. ","link":{"title":"Read more","url":"https:\/\/www.criteo.com\/solutions\/addressability\/","target":""}},{"type":"Get Started","title":"API documentation","description":"Explore detailed guides, specs, and examples to integrate Criteo capabilities into your own tech stack. ","link":{"title":"See documentation","url":"https:\/\/developers.criteo.com\/retail-media\/docs\/welcome-to-criteo","target":"_blank"}}],"additional_note":"Find even more valuable resources in our Resource Center<\/a>. ","additional_link":""}},{"acf_fc_layout":"cta_block_2025","cta_block_2025":{"style":"v1","color_scheme":"dark_blue","color_scheme_2":"dark_blue","subtitle":"

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Criteo\u2019s AI-powered platform uses commerce insights to identify your existing customers across the open internet and re-engage them with personalized ads, offers, and recommendations that keep your brand top of mind.<\/p>\n"},{"faq_title":"Can Criteo campaigns target both acquisition and retention goals? ","faq_content":"

Yes. With Criteo Commerce Growth, you can run campaigns focused on acquiring new shoppers, re-engaging lapsed customers, or upselling to loyal buyers \u2013 all from one unified platform.<\/p>\n"},{"faq_title":"What kind of customer segments can I target? ","faq_content":"

Typical retention audiences include:<\/p>\n

    \n
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    Criteo provides transparent reporting with metrics such as repeat purchase rate, customer lifetime value uplift, incremental sales, and return on ad spend, so you can see the true impact of your retention campaigns.<\/p>\n"},{"faq_title":"How does data integration work?","faq_content":"

    Criteo integrates seamlessly with 20+ leading data platforms, CDPs, and CRMs. You can upload contact lists, connect via API or SFTP, or leverage on-site event tracking. This flexibility ensures you can activate retention campaigns with the data sources you already use.<\/p>\n"},{"faq_title":"How does Criteo ensure data privacy and security? ","faq_content":"

    Criteo follows a strict privacy-by-design approach. All data is pseudonymized (e.g., hashed emails), securely stored in our own EU-based data centers, and only used with proper user consent. We comply with GDPR and global data protection laws, ensuring user privacy while keeping campaigns effective.<\/p>\n"},{"faq_title":"Which ad formats and channels are available? ","faq_content":"

    Retention campaigns run across Display, Native, and Video. Formats include dynamic product ads, adaptive native placements, shoppable creatives, and personalized video \u2013 ensuring you reach customers wherever they shop and browse.<\/p>\n"}]}}],"additional_code":""},"yoast_head":"\nCustomer Retention | Criteo<\/title>\n<meta name=\"description\" content=\"Boost customer retention with commerce AI. 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