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Meet the AI that thinks like a shopper<\/h1>\n

Build better campaigns with commerce AI trained on real shopping behaviors. No broad signals. No guesswork. Just commerce intelligence that understands the what and why behind every buy.<\/p>\n","logos_title":"TRAINED ON 4.5B PRODUCTS AND 720M DAILY SHOPPERS","logos":false,"hero_right_image":{"ID":416533,"id":416533,"title":"Commerce AI_Hero v6","filename":"Commerce-AI_Hero-v6.svg","filesize":318856,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","link":"https:\/\/www.criteo.com\/technology\/commerce-ai\/commerce-ai_hero-v6\/","alt":"","author":"167","description":"","caption":"","name":"commerce-ai_hero-v6","status":"inherit","uploaded_to":416224,"date":"2025-12-10 10:48:51","modified":"2025-12-10 10:48:51","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":689,"height":438,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","thumbnail-width":689,"thumbnail-height":438,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","medium-width":689,"medium-height":438,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","medium_large-width":689,"medium_large-height":438,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","large-width":689,"large-height":438,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","1536x1536-width":689,"1536x1536-height":438,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","2048x2048-width":689,"2048x2048-height":438,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","success-story-width":689,"success-story-height":438,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","profile_24-width":689,"profile_24-height":438,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","profile_48-width":689,"profile_48-height":438,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","profile_96-width":689,"profile_96-height":438,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","profile_150-width":689,"profile_150-height":438,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Commerce-AI_Hero-v6.svg","profile_300-width":689,"profile_300-height":438}},"background_gradient":"C-max","cta_button":{"type":"external","text":"Contact Sales","link_internal":null,"link_media":false,"link_external":"https:\/\/www.criteo.com\/talk-to-an-expert\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"thin-arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"additional_buttons":false}},{"acf_fc_layout":"info_boxes_2025","info_boxes_2025":{"title":"AI that learns at the speed of commerce","subtitle":"Criteo AI is built on two decades of real commerce data that no other platform can match.","add_labels":false,"info_boxes":[{"label":"Build with AI","title":"Powered by the world\u2019s richest commerce data ","description":"With 4.5 billion products, 17,000 brands, and 200+ retailers in the mix, our AI learns from real shopping behavior at massive scale. More truth in the data means more power in your planning, targeting, and performance. "},{"label":"Work with AI","title":"Deep learning is in our DNA","description":"Continuous training across real-world commerce activity helps Criteo AI refine everything from audience quality to creative performance and bidding efficiency. And it\u2019s a fast learner."},{"label":"Shop with AI","title":"Agents designed to take the busywork off your plate","description":"Criteo\u2019s commerce AI Agents and MCP endpoints cut out the friction that slows teams down. They connect tools, streamline workflows, and free your team to focus on big ideas, better strategy, and higher growth. "},{"label":"","title":"AI that knows what shoppers want before they do ","description":"Criteo AI uses real commerce signals to power product discovery and connect people to products they\u2019ll love. It\u2019s AI that makes shoppers say, \u201cI didn\u2019t know I needed this until right now.\u201d"}]}},{"acf_fc_layout":"customer_segments_bento","customer_segments_bento":{"caption":"HOW IT WORKS","title":"Less artificial. More intelligent.<\/i>","bento_boxes":[{"button_label":"","tabs":[{"image":false,"title":"","bento_boxes":[{"type":"Text and image","copy":"

The commerce data layer<\/h5>\n

Our product intelligence comes from direct retailer integrations \u2013 not scraped data or guesswork. Our Universal Catalog spans billions of product SKUs, live prices, and real transactions. It gives our AI the context it needs to surface products shoppers will love at the perfect moment.<\/p>\n","columns":"4","image":{"ID":416534,"id":416534,"title":"commerce data layer_img v2","filename":"commerce-data-layer_img-v2.svg","filesize":36856,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","link":"https:\/\/www.criteo.com\/technology\/commerce-ai\/commerce-data-layer_img-v2\/","alt":"","author":"167","description":"","caption":"","name":"commerce-data-layer_img-v2","status":"inherit","uploaded_to":416224,"date":"2025-12-10 10:49:28","modified":"2025-12-10 10:49:28","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":451,"height":208,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","thumbnail-width":451,"thumbnail-height":208,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","medium-width":451,"medium-height":208,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","medium_large-width":451,"medium_large-height":208,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","large-width":451,"large-height":208,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","1536x1536-width":451,"1536x1536-height":208,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","2048x2048-width":451,"2048x2048-height":208,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","success-story-width":451,"success-story-height":208,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","profile_24-width":451,"profile_24-height":208,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","profile_48-width":451,"profile_48-height":208,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","profile_96-width":451,"profile_96-height":208,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","profile_150-width":451,"profile_150-height":208,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/commerce-data-layer_img-v2.svg","profile_300-width":451,"profile_300-height":208}},"stretch_image":false},{"type":"Text and image","copy":"

The deep learning foundation<\/h5>\n

Our models turn product text, images, attributes, and behavioral signals into rich embeddings. These help Criteo AI read intent, surface relevant items, and deliver creative that’s so well timed it almost feels like magic.<\/p>\n","columns":"8","image":{"ID":416455,"id":416455,"title":"deep learning foundation_img","filename":"deep-learning-foundation_img-1.svg","filesize":236067,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","link":"https:\/\/www.criteo.com\/technology\/commerce-ai\/deep-learning-foundation_img-2\/","alt":"","author":"55","description":"","caption":"","name":"deep-learning-foundation_img-2","status":"inherit","uploaded_to":416224,"date":"2025-12-08 03:33:33","modified":"2025-12-08 18:43:00","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":879,"height":301,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","thumbnail-width":879,"thumbnail-height":301,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","medium-width":879,"medium-height":301,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","medium_large-width":879,"medium_large-height":301,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","large-width":879,"large-height":301,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","1536x1536-width":879,"1536x1536-height":301,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","2048x2048-width":879,"2048x2048-height":301,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","success-story-width":879,"success-story-height":301,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","profile_24-width":879,"profile_24-height":301,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","profile_48-width":879,"profile_48-height":301,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","profile_96-width":879,"profile_96-height":301,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","profile_150-width":879,"profile_150-height":301,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/deep-learning-foundation_img-1.svg","profile_300-width":879,"profile_300-height":301}},"stretch_image":false},{"type":"Text and image","copy":"

The agentic AI network<\/h5>\n

Agentic capabilities help our commerce AI tackle multi-step tasks with simple prompts. Whether you\u2019re exploring insights, planning a campaign, or troubleshooting, AI handles the tactics while you call the shots.<\/p>\n","columns":"6","image":{"ID":416449,"id":416449,"title":"Agentic AI network_img","filename":"Agentic-AI-network_img-1.svg","filesize":23708,"url":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","link":"https:\/\/www.criteo.com\/technology\/commerce-ai\/agentic-ai-network_img-2\/","alt":"","author":"55","description":"","caption":"","name":"agentic-ai-network_img-2","status":"inherit","uploaded_to":416224,"date":"2025-12-08 03:32:59","modified":"2025-12-08 18:43:00","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/wp-includes\/images\/media\/default.png","width":665,"height":230,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","thumbnail-width":665,"thumbnail-height":230,"medium":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","medium-width":665,"medium-height":230,"medium_large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","medium_large-width":665,"medium_large-height":230,"large":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","large-width":665,"large-height":230,"1536x1536":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","1536x1536-width":665,"1536x1536-height":230,"2048x2048":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","2048x2048-width":665,"2048x2048-height":230,"success-story":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","success-story-width":665,"success-story-height":230,"profile_24":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","profile_24-width":665,"profile_24-height":230,"profile_48":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","profile_48-width":665,"profile_48-height":230,"profile_96":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","profile_96-width":665,"profile_96-height":230,"profile_150":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","profile_150-width":665,"profile_150-height":230,"profile_300":"https:\/\/www.criteo.com\/wp-content\/uploads\/2025\/12\/Agentic-AI-network_img-1.svg","profile_300-width":665,"profile_300-height":230}},"stretch_image":false},{"type":"Text and image","copy":"

Human-in-the-loop control<\/h5>\n

You steer the strategy. 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Continuous learning and feedback<\/h5>\n

Our commerce signals refresh regularly, meaning Criteo AI can stay aligned with real shopping behavior as it changes. 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A unified model fine-tuned for commerce<\/h6>\n

Products, people, and context share one space, so agents see the whole picture.<\/p>\n"},{"copy":"

Open by design<\/h6>\n

MCP means agents can query products, build creatives, launch campaigns, and more.<\/p>\n"},{"copy":"

Human-led governance<\/h6>\n

Every agentic decision is influenced by guardrails, fairness checks, and transparent logic.<\/p>\n"}],"bento_boxes":false,"button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"remove_image_background":true}},{"acf_fc_layout":"text_only_2025","text_only_2025":{"caption":"Demo","title":"See our agentic tools in action","description":"","text":"