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Powered by a massive amount of data on shoppers, products, publishers, and their interactions, Predictive Bidding places the right bid at the right price and right time for each individual.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"The right bid at the right time.","sub_title_bottom_copy":"

Without comprehensive insight, your spend won\u2019t make as big of an impact as it could. Our Predictive Bidding technology applies real-time bidding scenarios for paid search and display ads, determining the value-to-cost ratio based on shopper histories, and powers our products to bid at the optimal time and rate for your target audience.<\/p>\n","product_list_title":{"text":[{"line":"Come Predictive Bidding"},{"line":"d\u00e0 forza ai nostri prodotti"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

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Predictive Bidding contribuisce con Criteo Customer Acquisition a targettizzare in modo preciso nuovi clienti simili all\u2019utente \u2018ideale\u2019 del tuo sito Web, in base alle loro preferenze e alla probabilit\u00e0 all\u2019engagement.<\/p>\n","cta_buttons":[{"type":"internal","text":"Per saperne di pi\u00f9","link_internal":"https:\/\/www.criteo.com\/it\/?page_id=6901","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"Che cosa fa vibrare il Criteo Engine: Predictive Bidding","cta_button":{"type":"internal","text":"Read More","link_internal":"https:\/\/www.criteo.com\/it\/blog\/che-cosa-fa-ronzare-il-motore-di-criteo-predictive-bidding\/","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-predictive-bidding\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","hide_products":false,"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"

Per raggiungere il consumatore, Predictive Bidding prevede con accuratezza engagement, conversione e valore del carrello di ogni utente e presenta offerte al giusto prezzo per l\u2019ad inventory. Alimentato da un\u2019enorme quantit\u00e0 di dati sui consumatori, sui prodotti, sui siti di editori e sulle loro interazioni, Predictive Bidding stabilisce il rapporto tra valore e costo di ogni singola impression. Con questi dati sul valore potenziale dei consumatori, puoi ottenere il massimo dal tuo budget.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"circle circle__center","new_window":[],"track_button":false,"content_2_title":[{"line":"Offerte pi\u00f9 intelligenti per campagne dalle performance ottimali"}],"content_2_body_repeat":[{"title":"Ricava il massimo dal tuo budget","copy":"

Previsioni data-driven del potenziale engagement, della conversione e del valore del carrello di ogni consumatore consentono all\u2019AI Engine<\/a>\u00a0di Criteo di allocare il tuo budget in base al valore che ogni utente ha per te.<\/p>\n","background":false,"background_position":false},{"title":"Raggiungi i tuoi obiettivi di business con l\u2019ottimizzazione flessibile","copy":"

Raggiungi gli obiettivi di ricavi, conversioni, clic o di margine di prodotto con modelli di ottimizzazione che ti garantiscono inserzioni che targettizzano shopper che hanno maggiori possibilit\u00e0 di darti i risultati che desideri.<\/p>\n","background":false,"background_position":false},{"title":"Ottieni la giusta ad inventory per ciascun consumatore","copy":"

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Basato su 900 TB di dati sui consumatori, tratti dalle interazioni tra 720 milioni di shopper e pi\u00f9 di 4,5 miliardi di prodotti, Predictive Bidding stabilisce il giusto bid per ogni impression. Con questi insight sul valore potenziale di ciascun consumatore, puoi ottenere il massimo dal tuo budget di marketing.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"I vantaggi di Predictive Bidding ","title_size":"h3","description":"

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Inizia oggi stesso a far crescere il tuo business!<\/h4>\n

Trova i tuoi clienti migliori, coinvolgili con l\u2019annuncio perfetto e raggiungi i tuoi obiettivi di business. Commerce Growth di Criteo ti aiuta a creare campagne pubblicitarie che incrementano le vendite e fanno crescere la tua customer base.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Provala ora","link_internal":"https:\/\/www.criteo.com\/it\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"In che modo Predictive Bidding ottimizza i nostri prodotti","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"DYNAMIC RETARGETING","description":"

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Predictive Bidding contribuisce con Criteo Customer Acquisition a targettizzare in modo preciso nuovi clienti simili all\u2019utente \u2018ideale\u2019 del tuo sito Web, in base alle loro preferenze e alla probabilit\u00e0 di coinvolgimento.<\/p>\n","link":"https:\/\/www.criteo.com\/it\/products\/criteo-customer-acquisition\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false},"yoast_head":"\nPredictive Bidding | IT - Criteo<\/title>\n<meta name=\"description\" content=\"Basandosi sull'elaborazione di un'enorme quantit\u00e0 di dati sui consumatori, Predictive Bidding aiuta a prevedere il comportamento dei consumatori per presentare annunci ai consumatori giusti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/it\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predictive Bidding | IT - 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