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Granular shopper data fuels Criteo Commerce Marketing Ecosystem. By taking three key types of shopper data \u2014 identity, interest, and measurement \u2014 and putting them all together, our products continuously know what shoppers want. Identity data connects shoppers and their devices, apps, and online\/offline environments. Interest data links shopper interest to your product catalog. Measurement data provides an understanding of sales and conversions across our network of retailers.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Unify cross-device and online\/offline data for the most impact.","sub_title_bottom_copy":"

Purpose-built for performance, pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop and 10,000+ websites worldwide that continuously share their data with us. As a participant in our ecosystem, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.<\/p>\n","product_list_title":{"text":[{"line":"Como potencia Criteo Shopper Graph nuestros productos"},{"line":""}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Los datos detallados sobre compradores permiten a Criteo Dynamic Retargeting personalizar anuncios, pujas y recomendaciones de productos para impulsar m\u00e1ximos resultados.<\/p>\n","cta_buttons":[{"type":"internal","text":"M\u00e1s informaci\u00f3n","link_internal":"https:\/\/www.criteo.com\/es\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Sponsored Products para Marcas","copy":"

Conocer los h\u00e1bitos de compra de los consumidores permite a Criteo Sponsored Products conectar los art\u00edculos adecuados con los compradores con mayor intenci\u00f3n de compra, todo ello dentro de la misma experiencia ecommerce.<\/p>\n","cta_buttons":[{"type":"internal","text":"M\u00e1s informaci\u00f3n","link_internal":null,"link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Difference Will Omnichannel
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Criteo Shopper Graph potencia las ventas, la visibilidad de productos y los ingresos maximizando el poder conjunto de decenas de miles de anunciantes, marcas y retailers participantes. Y esto no deja de crecer.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Con Criteo Shopper Graph puedes:"}],"how_it_works_items":[{"subtitle":"Llegar a los clientes en cada fase de su recorrido de compra","copy":"

Con datos procedentes de miles de millones de consumidores online de todo el mundo, puedes definir con precisi\u00f3n la audiencia ideal para tu objetivo, tanto si es\u00a0crear awareness<\/a>,\u00a0impulsar el tr\u00e1fico<\/a> o\u00a0aumentar las conversiones<\/a>.<\/p>\n"},{"subtitle":"Impulsa un mayor engagement y un mayor gasto","copy":"

Vuelve a atraer a consumidores y a generar conversi\u00f3n de forma efectiva gracias a saber su inter\u00e9s real por los productos de tu cat\u00e1logo, impulsado por el an\u00e1lisis de m\u00e1s de 120 se\u00f1ales de compra.<\/p>\n"},{"subtitle":"Lleva un seguimiento de las ventas de campa\u00f1as financiadas por marcas","copy":"

Accede a informes detallados de atribuci\u00f3n de ventas a nivel de SKU, audiencia y ubicaci\u00f3n a trav\u00e9s de los diferentes retailers con Criteo Sponsored Products Exchange.<\/p>\n"},{"subtitle":"Protege la privacidad de los compradores","copy":"

Ten la seguridad de que se mantendr\u00e1 la privacidad del cliente y la seguridad de los datos con s\u00f3lidas pr\u00e1cticas de recopilaci\u00f3n, conservaci\u00f3n y opt-out (desactivaci\u00f3n) de datos, que cumplen con normas de privacidad en todo el mundo.<\/p>\n"}],"hide_logo_panel":true,"logo_panel_header":"","logo_panel_description":"","logos":false,"bottom_logos":false,"success_story_button":{"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Shopper Graph","caption_is_page_title":true,"title":"Aprovecha el potencial de la base de datos comerciales m\u00e1s grande del mundo ","title_size":"h4","description":"

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Esto te permite encontrar y llegar a consumidores all\u00e1 donde est\u00e9n buscando productos y servicios como los tuyos: echando un vistazo a tu red social, leyendo las noticias de la ma\u00f1ana, comparando opciones en un marketplace o paseando por tu tienda f\u00edsica.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2021\/07\/Shopper-Graph-Icon-02.svg","title":"Adquiere clientes de alto valor a trav\u00e9s de nuestro mapa de intereses de compradores ","description":"

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Unifica los datos cross-device y online\/offline para lograr el mayor impacto en tus ventas.<\/h3>\n

Los datos de identidad en tiempo real del Criteo Shopper Graph garantizan una identificaci\u00f3n cross-device precisa de miles de millones de consumidores activos que utilizan m\u00faltiples dispositivos para comprar.<\/p>\n