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Die Criteo Engine analysiert das Verhalten von 1,4 Milliarden aktiven K\u00e4ufern pro Monat. Mit diesen Informationen erzeugt Dynamic Creative Optimization+ (DCO+) ma\u00dfgeschneiderte Ads auf Basis eurer Brand-Guidelines. So werden eure User stets individuell mit relevantem und Brand-konformem Content angesprochen \u2013 der schnellste Weg zur Conversion. <\/p>\n

Noch mehr Beispiele f\u00fcr Retargeting Ads findet ihr hier<\/a>.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Personalisierte Ads erzielen mehr Sales.","sub_title_bottom_copy":"

Die Aufmerksamkeitsspanne der Menschen ist kurz, speziell online. Werbetreibende haben daher nur den Bruchteil einer Sekunde, um die Aufmerksamkeit eines K\u00e4ufers zu gewinnen und so letztlich die Conversions zu steigern. DCO+ bestimmt dazu in Echtzeit die beste Farbgebung, das richtige Layout und den erfolgversprechendsten Call-to-Action \u2013 nat\u00fcrlich entsprechend den Richtlinien eurer Brand.<\/p>\n","product_list_title":{"text":[{"line":"DCO+ \u2013 ein Motor unserer Produkte"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Mittels DCO+ bestimmt Criteo Dynamic Retargeting die richtige Ad-Gestaltung f\u00fcr jedes Endger\u00e4t, jeden Kontext und jede Phase der Customer Journey. So maximiert ihr die Effektivit\u00e4t eurer Video- und Display-Ads.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Retail Media f\u00fcr Brands","copy":"

DCO+ findet das ideale Design und die optimale Platzierung, um die Klicks in Retailer-Shops zu steigern. Mit derart ma\u00dfgeschneiderten Ads ist Retail Media in der Lage, den Umsatz f\u00fcr Brands zu maximieren.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"Im Maschinenraum der Criteo Engine: DCO+","cta_button":{"type":"internal","text":"Mehr 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Dynamic Creative Optimization+ (DCO+) ist unsere einmalige, innovative Technologie. Auf Basis der Insights von 1,9 Milliarden K\u00e4ufern pro Monat generiert DCO+ in Echtzeit individuell personalisierte und gleichzeitig markenkonforme Ads. KI-gest\u00fctzte Optimierung und unsere qualifizierten Creative Consultants unterst\u00fctzen euch und euer Unternehmen dabei, jedem K\u00e4ufer die f\u00fcr ihn oder sie attraktivste und verkaufsf\u00f6rderndste Ad zu zeigen. Und das jedes Mal.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Echte Personalisierung dank DCO+"}],"how_it_works_items":[{"subtitle":"Auslieferung von konsistent markenkonformen Ads","copy":"

Unsere Creative Consultants arbeiten bei der Umsetzung eurer Design-Zielsetzungen eng mit euch zusammen. Sie bauen ein markengerechtes Design-Framework auf, das alle Elemente umfasst, die f\u00fcr das Generieren von Ads in Echtzeit notwendig sind: Farben, Navigationselemente, Calls-to-Action und vieles mehr.<\/p>\n"},{"subtitle":"Mit KI auf den individuellen K\u00e4ufer ma\u00dfgeschneiderte Ad-Elemente","copy":"

Real-Time Creative Optimization (RTCO) ben\u00f6tigt Mikrosekunden, um Gestaltungselemente aus eurem Framework f\u00fcr jede Ad auszuw\u00e4hlen, basierend auf mehr als 120 Kaufsignalen, zum Beispiel angesehene Produkte und besuchte Sites \u2013 dank leistungsstarker prognostischer KI.<\/p>\n"},{"subtitle":"Mit relevanten Ads mehr K\u00e4ufer erreichen","copy":"

Ohne Gr\u00f6\u00dfen- und Layout-Beschr\u00e4nkungen k\u00f6nnen personalisierte Designs f\u00fcr jedes Endger\u00e4t und jedes Ad-Inventar zum richtigen Zeitpunkt generiert werden. So maximiert ihr eure Reichweite und eure Ergebnisse.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":true,"sub_title":"

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Ohne Gr\u00f6\u00dfen- und Layout-Beschr\u00e4nkungen lassen sich personalisierte Designs auf jedes Endger\u00e4t und Display-Inventar optimieren \u2013 und zwar stets zum richtigen Zeitpunkt. So erzielt ihr maximale Reichweite und optimale Ergebnisse.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"DCO+ in Aktion","title_size":"h4","description":"

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Dynamic<\/h3>\n

Personalisiert Produkte f\u00fcr jeden Nutzer basierend auf ihren Interessen und erzielt eine 80 Prozent h\u00f6here Klickrate sowie 150 Prozent h\u00f6here Conversion-Raten im Vergleich zu Image-Ad-Kampagnen.<\/p>\n

Showcase<\/h3>\n

Mit Videos und Bildern erzeugt ihr Aufmerksamkeit und k\u00f6nnt Stories zu euren Bestsellern, Neuheiten oder ausgew\u00e4hlten Produkten erz\u00e4hlen.<\/p>\n

Adaptive<\/h3>\n

Erstellt attraktive Ads schon mit wenigen Brand-Assets. Adaptive Ads sind ideal f\u00fcr Brands, die eine Dienstleistung oder eine kleine Produktpalette anbieten: Sie erreichen 18 Prozent mehr Domains, erzielen eine 14 Prozent h\u00f6here Klickrate und einen um 30 Prozent h\u00f6heren ROAS im Vergleich zu Image-Ad-Kampagnen.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"

Erzeugt jetzt mehr Wachstum im Unternehmen!<\/h4>\n

Findet eure besten Kunden, sprecht sie mit der perfekten Ad an und setzt eure Unternehmensziele erfolgreich um. Criteo Commerce Growth schafft Werbekampagnen, mit denen ihr eure Sales steigert und Kunden gewinnt.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"Jetzt loslegen","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"DCO+ \u2013 ein Motor unserer Produkte","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"DYNAMIC RETARGETING","description":"

Mittels DCO+ bestimmt Criteo Dynamic Retargeting die richtige Ad-Gestaltung f\u00fcr jedes Endger\u00e4t, jeden Kontext und jede Phase der Customer Journey. So maximiert ihr die Effektivit\u00e4t eurer Video- und Display-Ads.<\/p>\n","link":"https:\/\/www.criteo.com\/de\/solutions\/criteo-dynamic-retargeting\/"},{"title":"RETAIL MEDIA F\u00dcR BRANDS","description":"

DCO+ findet das ideale Design und die optimale Platzierung, um die Klicks in Retailer-Shops zu steigern. 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