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Granular shopper data fuels Criteo Commerce Marketing Ecosystem. By taking three key types of shopper data \u2014 identity, interest, and measurement \u2014 and putting them all together, our products continuously know what shoppers want. Identity data connects shoppers and their devices, apps, and online\/offline environments. Interest data links shopper interest to your product catalog. Measurement data provides an understanding of sales and conversions across our network of retailers.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"Unify cross-device and online\/offline data for the most impact.","sub_title_bottom_copy":"

Purpose-built for performance, pooled identity data within Criteo Shopper Graph ensures accurate cross-device identification from the over 700 million active online shoppers who use multiple devices to shop and 10,000+ websites worldwide that continuously share their data with us. As a participant in our ecosystem, you gain access to this pooled identity data to enhance analytics, attribution, website personalization, and more. Best of all, it is available at no extra fee.<\/p>\n","product_list_title":{"text":[{"line":"Der Criteo Shopper Graph \u2013 wichtiger Motor f\u00fcr unsere Produkte"}]},"product_list_products":[{"icon":false,"title":"Criteo Dynamic Retargeting","copy":"

Dank detaillierte K\u00e4uferdaten kann Criteo Dynamic Retargeting Ads, Gebote und Produktempfehlungen auf euren Erfolg ma\u00dfschneidern.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"Criteo Sponsored Products f\u00fcr Brands","copy":"

Ein ganzheitlicher Blick auf die individuellen Kaufgewohnheiten erm\u00f6glicht es Criteo Sponsored Products, die richtigen Artikel mit den kaufbereitesten Kunden zusammenzubringen \u2013 direkt in den Onlineshops.<\/p>\n","cta_buttons":[{"type":"internal","text":"Mehr erfahren","link_internal":"https:\/\/www.criteo.com\/de\/?page_id=952","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"What Difference Will Omnichannel
Make for Shoppers","cta_button":{"type":"internal","text":"Find out","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","hide_products":false,"stae_popup_enable":true,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"

Nutzt einen der weltweit gr\u00f6\u00dften Best\u00e4nde von K\u00e4uferdaten<\/h3>\n

Der Criteo Shopper Graph steigert Umsatz, Produktsichtbarkeit und Gewinn \u2013 mithilfe der kollektiven Leistungskraft von zehntausenden aktiv teilnehmenden Werbetreibenden, Brands und Retailern.Heute umfasst der Criteo Shopper Graph pro Monat mehr als 2,5 Milliarden aktive K\u00e4ufer, 10 Milliarden aufgerufene Produkte sowie 21 Milliarden Produktinteraktionen.\u00a0 Hinzu kommen die Daten aus E-Commerce-Sales in einem j\u00e4hrlichen Gesamtwert von 900 Milliarden US-Dollar. Und unser Datenbestand w\u00e4chst t\u00e4glich.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_1_title":[{"line":"Mit dem Criteo Shopper Graph k\u00f6nnt ihr:"}],"how_it_works_items":[{"subtitle":"K\u00e4ufer in jeder Phase ihrer Customer Journey gezielt ansprechen","copy":"

Mit den Daten von Milliarden von Onlineshoppern findet ihr die ideale Zielgruppe f\u00fcr eure Absichten, ob es nun darum geht, die Bekanntheit zu steigern<\/a>, f\u00fcr mehr Traffic zu sorgen<\/a> oder\u00a0mehr Conversions zu erzielen<\/a>.<\/p>\n"},{"subtitle":"Engagement und Umsatz steigern","copy":"

\u00dcber die detaillierten Insights in das Interesse der K\u00e4ufer f\u00fcr Produkte aus eurem Sortiment \u2013 gespeist durch die Analyse von mehr als 120 Signalen zum Kaufinteresse \u2013 k\u00f6nnt ihr K\u00e4ufer erfolgreich erneut ansprechen und konvertieren.<\/p>\n"},{"subtitle":"Die Sales aus durch Brands bezahlte Kampagnen tracken","copy":"

Unser Reporting bietet euch detaillierte Sales-Attribution bei den Retailern in der Criteo Sponsored Products Exchange, und zwar auf SKU-, Zielgruppen- und Platzierungsebene.<\/p>\n"},{"subtitle":"Datenschutz f\u00fcr die K\u00e4ufer gew\u00e4hrleisten","copy":"

Die Privatsph\u00e4re und Datensicherheit eurer Kunden garantieren wir durch den Einsatz von Best Practices bei der Erfassung und Speicherung von Daten sowie beim Opt-Out. Selbstverst\u00e4ndlich erf\u00fcllen wir weltweit die Datenschutzbestimmungen.<\/p>\n"}],"hide_logo_panel":true,"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"Shopper Graph","caption_is_page_title":true,"title":"Macht einen der weltweit gr\u00f6\u00dften Commerce-Datens\u00e4tze f\u00fcr euch nutzbar ","title_size":"h4","description":"

Der Criteo Shopper Graph steigert Sales, Produktsichtbarkeit und den Gewinn, indem er die gemeinsame Leistungsf\u00e4higkeit von fast 20.000 Beteiligten nutzt. Dazu z\u00e4hlen: Advertiser, Brands, Retailer und Publisher.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"Jetzt loslegen","link_internal":"https:\/\/www.criteo.com\/de\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Versteht eure Shopper besser","title_size":"h3","description":"

Durch das Zusammenf\u00fchren von dreierlei Shopper-Daten \u2013 Identifier, Produkt und Engagement \u2013 und deren Analyse mit leistungsstarker KI helfen wir euch, besser zu verstehen, was Shopper wollen.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"below-the-intro","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/Shopper-Graph-Icon-01.svg","title":"Pr\u00e4zises Targeting mit dem Identity Graph ","description":"

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Der Shopper Graph von Criteo verbindet Shopper-Engagement-Events mit Produkten, Kategorien und Brand-IDs im gesamten Criteo-Netzwerk. So k\u00f6nnt ihr der richtigen Person das richtige Produkt zum richtigen Zeitpunkt anbieten.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2021\/06\/Shopper-Graph-Icon-03.svg","title":"Messen des Kundenengagements im offenen Internet ","description":"

Messt die Wirkung von Kampagnen und optimiert sie, um die richtigen User mit relevanten Produkten zu erreichen.<\/p>\n"}]}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"140","mobile_top":"","mobile_bottom":"140"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"Abbilden der Customer Journey","title_size":"h4","description":"

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Vereint Cross-Device und Online\/Offline-Daten f\u00fcr die maximale Wirkung<\/h3>\n

Die Echtzeit-Identit\u00e4tsdaten im Criteo Shopper Graph gew\u00e4hrleisten eine genaue ger\u00e4te\u00fcbergreifende Identifizierung von Milliarden aktiver Shopper, die \u00fcber mehrere Ger\u00e4te einkaufen.<\/p>\n